Direct Marketing Trends Blog Category 5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More DM News: No Direct Mail Means Marketers Are ‘Missing Out’ with Millennials info Posted October 9, 2013 by Debora Haskel in Direct Marketing Trends A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers: “This age group [Generation Y, or, Millennials] […] + Read More Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More News Alert: USPS Announces Postage Increase info Posted September 25, 2013 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates You may have seen the news that earlier today the USPS Board of Governors announced the Postal Service will seek an across-the-board price increase, effective January 26, 2014, of 5.9%. The postage increase is made up of two parts: 1.6% is based on the CPI rate cap, with the remaining 4.3% based on an exigent […] + Read More What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More
EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More
So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More
DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More
DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More
And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More
DM News: No Direct Mail Means Marketers Are ‘Missing Out’ with Millennials info Posted October 9, 2013 by Debora Haskel in Direct Marketing Trends A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers: “This age group [Generation Y, or, Millennials] […] + Read More
Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More
News Alert: USPS Announces Postage Increase info Posted September 25, 2013 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates You may have seen the news that earlier today the USPS Board of Governors announced the Postal Service will seek an across-the-board price increase, effective January 26, 2014, of 5.9%. The postage increase is made up of two parts: 1.6% is based on the CPI rate cap, with the remaining 4.3% based on an exigent […] + Read More
What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More
