Direct Marketing Trends Blog Category The Secrets Behind Compelling Direct Mail Copy info Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […] + Read More The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design info Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […] + Read More Customer Loyalty Marketing Series Part 1: Where to Begin info Posted November 15, 2013 by Margaret Murphy in Direct Marketing Trends Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power […] + Read More [VIDEO] Our Digital Printing Technology In Action info Posted November 13, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And […] + Read More Convergence to Digital Drives Strategic Investments info Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […] + Read More The Irony of Making MailPro All-Digital info Posted November 6, 2013 by Debora Haskel in Direct Marketing Trends A recent decision by the Postal Service to transition its MailPro magazine to an all-digital format has left many in the mailing community scratching our heads. This bi-monthly newsletter is full of valuable information for readers who depend on the mail. Each issue includes news on USPS programs and services, pricing information, mailing success stories […] + Read More Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More 5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
The Secrets Behind Compelling Direct Mail Copy info Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […] + Read More
The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design info Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […] + Read More
Customer Loyalty Marketing Series Part 1: Where to Begin info Posted November 15, 2013 by Margaret Murphy in Direct Marketing Trends Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power […] + Read More
[VIDEO] Our Digital Printing Technology In Action info Posted November 13, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And […] + Read More
Convergence to Digital Drives Strategic Investments info Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […] + Read More
The Irony of Making MailPro All-Digital info Posted November 6, 2013 by Debora Haskel in Direct Marketing Trends A recent decision by the Postal Service to transition its MailPro magazine to an all-digital format has left many in the mailing community scratching our heads. This bi-monthly newsletter is full of valuable information for readers who depend on the mail. Each issue includes news on USPS programs and services, pricing information, mailing success stories […] + Read More
Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More
5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More
EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More
So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More
