Direct Marketing Trends Blog Category How Pizza Changed the B2B Customer Mindset info Posted January 22, 2014 by Pat Deck in Announcements, Direct Marketing Trends We all know that technology continues to transform the ways companies serve consumers at a rapid pace. But have you thought about how these new conveniences are changing the mindset of B2B customers? One of the most noticeable changes is how access to real-time, detailed information in peoples’ personal lives is also becoming an expectation […] + Read More Direct Mail is the Betty White of Marketing info Posted January 17, 2014 by Debora Haskel in Direct Marketing Trends When the approval of the exigent rate increase was announced, it resulted in a flood of headlines proclaiming, in one form or another, the demise of direct mail. This couldn’t be further from the truth. Direct mail is a marketing darling. In fact, I like to joke that direct mail is the Betty White of […] + Read More How Our Digital Platform Lowers Postage Costs to Combat the Exigent Rate Increase info Posted January 8, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Between the U.S. Postal Service and the Postal Regulatory Commission, marketers using direct mail to anchor their campaigns received a lump of coal in their Christmas stockings with the “exigent” postage price increase set to take effect later this month. As my colleague, Mike Ertel, shared yesterday, direct mail drives measurable results for marketing campaigns […] + Read More Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More 4 Key Trends for Direct Mail in 2014 info Posted January 3, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond: 1. With rising postage […] + Read More Recapping the Direct Mail Industry in 2013 info Posted December 31, 2013 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Happy New Year everyone! As 2013 comes to a close, we thought it would be the perfect time to look at what happened within the direct mail industry in 2013 before ringing in 2014 on Friday with four key trends that will have the biggest impact next year and beyond. First we should examine how […] + Read More Printing Impressions Ranks Direct Mail Printers, Showcases Value of Mail info Posted December 20, 2013 by Jim Andersen in Announcements, Direct Marketing Trends Each year Printing Impressions magazine dedicates its December issue to ranking the 400 largest printers in North America and analyzing the outlook for key market segments, including direct mail. It’s always one of our favorite issues of the year, and we’re typically asked to provide insight into what IWCO Direct expects for the direct mail […] + Read More Want People to Remember Your Marketing Offer? Use Print info Posted December 18, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the featured brand or product? Increasing evidence is showing that if you want people […] + Read More Online vs. Offline Data: Which is More Effective? info Posted December 13, 2013 by Jim Leone in Direct Marketing Trends Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in quality between traditional data available offline and its online equivalent (or lack thereof). […] + Read More It’s the Most Wonderful Time of Year…for Retailers! info Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
How Pizza Changed the B2B Customer Mindset info Posted January 22, 2014 by Pat Deck in Announcements, Direct Marketing Trends We all know that technology continues to transform the ways companies serve consumers at a rapid pace. But have you thought about how these new conveniences are changing the mindset of B2B customers? One of the most noticeable changes is how access to real-time, detailed information in peoples’ personal lives is also becoming an expectation […] + Read More
Direct Mail is the Betty White of Marketing info Posted January 17, 2014 by Debora Haskel in Direct Marketing Trends When the approval of the exigent rate increase was announced, it resulted in a flood of headlines proclaiming, in one form or another, the demise of direct mail. This couldn’t be further from the truth. Direct mail is a marketing darling. In fact, I like to joke that direct mail is the Betty White of […] + Read More
How Our Digital Platform Lowers Postage Costs to Combat the Exigent Rate Increase info Posted January 8, 2014 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Between the U.S. Postal Service and the Postal Regulatory Commission, marketers using direct mail to anchor their campaigns received a lump of coal in their Christmas stockings with the “exigent” postage price increase set to take effect later this month. As my colleague, Mike Ertel, shared yesterday, direct mail drives measurable results for marketing campaigns […] + Read More
Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More
4 Key Trends for Direct Mail in 2014 info Posted January 3, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Welcome back everyone. Earlier this week we recapped the previous year in direct mail, including a number of changes we saw within the industry. Today we want to look ahead and share four key trends we see having a big impact on the direct mail landscape in 2014 and likely beyond: 1. With rising postage […] + Read More
Recapping the Direct Mail Industry in 2013 info Posted December 31, 2013 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Happy New Year everyone! As 2013 comes to a close, we thought it would be the perfect time to look at what happened within the direct mail industry in 2013 before ringing in 2014 on Friday with four key trends that will have the biggest impact next year and beyond. First we should examine how […] + Read More
Printing Impressions Ranks Direct Mail Printers, Showcases Value of Mail info Posted December 20, 2013 by Jim Andersen in Announcements, Direct Marketing Trends Each year Printing Impressions magazine dedicates its December issue to ranking the 400 largest printers in North America and analyzing the outlook for key market segments, including direct mail. It’s always one of our favorite issues of the year, and we’re typically asked to provide insight into what IWCO Direct expects for the direct mail […] + Read More
Want People to Remember Your Marketing Offer? Use Print info Posted December 18, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the featured brand or product? Increasing evidence is showing that if you want people […] + Read More
Online vs. Offline Data: Which is More Effective? info Posted December 13, 2013 by Jim Leone in Direct Marketing Trends Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in quality between traditional data available offline and its online equivalent (or lack thereof). […] + Read More
It’s the Most Wonderful Time of Year…for Retailers! info Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […] + Read More
