Direct Marketing Trends Blog Category There is No Substitute for “The Mail Moment” info Posted May 30, 2014 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates I had NPR on the other night while I was making a roasted tomato pasta dish from my new cookbook. The program that was playing, On Point, caught my attention when guest host John Donvan announced the topic of the evening was the U. S. Postal Service. Donvan introduced the topic with some of the […] + Read More Closing the Data Breach: Effective Incident Response info Posted May 28, 2014 by Chris Van Houtte in Direct Marketing Trends For businesses and consumers alike, it’s been an interesting start to the year where information security is concerned. The term “data breach,” for the time being at least, has become synonymous with some of the biggest brand names in the world. Bugs, viruses, malware—years ago, these were terms for techies and sensational warnings in email […] + Read More Millennials, Not Moms, Covet Coupons info Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […] + Read More Google’s Anthony Phalen: Focus on Integration Between Print and Digital info Posted May 16, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones. Anthony Phalen from Google was the keynote speaker who grabbed the attention of the audience when he said he was going to dispel one of […] + Read More Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More Education and Engagement Lead to a Stronger Customer Experience info Posted April 23, 2014 by Pat Deck in Direct Marketing Trends We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […] + Read More Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More The Elder Statesman of Digital Technology Speaks info Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...] + Read More What You Missed at the 2014 PODi AppForum info Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
There is No Substitute for “The Mail Moment” info Posted May 30, 2014 by Debora Haskel in Direct Marketing Trends, Postal Issues Updates I had NPR on the other night while I was making a roasted tomato pasta dish from my new cookbook. The program that was playing, On Point, caught my attention when guest host John Donvan announced the topic of the evening was the U. S. Postal Service. Donvan introduced the topic with some of the […] + Read More
Closing the Data Breach: Effective Incident Response info Posted May 28, 2014 by Chris Van Houtte in Direct Marketing Trends For businesses and consumers alike, it’s been an interesting start to the year where information security is concerned. The term “data breach,” for the time being at least, has become synonymous with some of the biggest brand names in the world. Bugs, viruses, malware—years ago, these were terms for techies and sensational warnings in email […] + Read More
Millennials, Not Moms, Covet Coupons info Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […] + Read More
Google’s Anthony Phalen: Focus on Integration Between Print and Digital info Posted May 16, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones. Anthony Phalen from Google was the keynote speaker who grabbed the attention of the audience when he said he was going to dispel one of […] + Read More
Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More
How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More
Education and Engagement Lead to a Stronger Customer Experience info Posted April 23, 2014 by Pat Deck in Direct Marketing Trends We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving […] + Read More
Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More
The Elder Statesman of Digital Technology Speaks info Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...] + Read More
What You Missed at the 2014 PODi AppForum info Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […] + Read More
