Direct Marketing Trends Blog Category Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More The Elder Statesman of Digital Technology Speaks info Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...] + Read More What You Missed at the 2014 PODi AppForum info Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […] + Read More Data Security: 3 Important Questions to Ask Your Business Partners info Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […] + Read More [Infographic] Five Sure-Fire Steps to Boost Open and Response Rates info Posted March 28, 2014 by Mike Dietz in Announcements, Direct Mail Tips, Direct Marketing Trends A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to share some of our best from SpeakingDIRECT. We started with a compilation of our best tips from more than 300 […] + Read More Start the Presses: Coverage in Printing Impressions and Direct Marketing News info Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […] + Read More Three Tips for Successful Customer Onboarding info Posted March 14, 2014 by Pat Deck in Direct Marketing Trends At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the […] + Read More Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data info Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […] + Read More The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More Will We See You at the National Postal Forum? info Posted February 28, 2014 by Kurt Ruppel in Direct Marketing Trends It’s hard to believe, but the National Postal Forum (NPF) is only two weeks away! This year’s event is March 16-19 at the Gaylord National Hotel and Conference Center near Washington, DC. Can you think of a better way to celebrate St. Patrick’s Day than hanging out with a few thousand other postal wonks? The […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More
The Elder Statesman of Digital Technology Speaks info Posted April 16, 2014 by Dave Johannes in Direct Marketing Trends Last year’s inaugural Inkjet Summit went above and beyond to deliver a fantastic experience. Not only was it the first conference of its kind to focus exclusively on inkjet printing, it also brought [...] + Read More
What You Missed at the 2014 PODi AppForum info Posted April 4, 2014 by Debora Haskel in Announcements, Direct Marketing Trends As always, the PODi AppForum delivered on its promise. This year it was to “Sell More . . . Deliver Better” and the IWCO Direct team left Vegas with ideas about how to do both. My IWCO Direct colleagues Pat Deck, Dave Johannes, Aaron Rasset and I attended sessions in every track. In addition, Abhijit […] + Read More
Data Security: 3 Important Questions to Ask Your Business Partners info Posted April 2, 2014 by Chris Van Houtte in Announcements, Direct Mail Tips, Direct Marketing Trends In a recent post, we examined a few of the most common ways our customers evaluate the effectiveness of their direct mail campaigns. These include measuring gross response rates, conversion rates, cost per lead, cost per acquisition and lifetime value. It only makes sense when formulating a campaign strategy meant to drive revenue that choosing […] + Read More
[Infographic] Five Sure-Fire Steps to Boost Open and Response Rates info Posted March 28, 2014 by Mike Dietz in Announcements, Direct Mail Tips, Direct Marketing Trends A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to share some of our best from SpeakingDIRECT. We started with a compilation of our best tips from more than 300 […] + Read More
Start the Presses: Coverage in Printing Impressions and Direct Marketing News info Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […] + Read More
Three Tips for Successful Customer Onboarding info Posted March 14, 2014 by Pat Deck in Direct Marketing Trends At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the […] + Read More
Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data info Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […] + Read More
The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More
Will We See You at the National Postal Forum? info Posted February 28, 2014 by Kurt Ruppel in Direct Marketing Trends It’s hard to believe, but the National Postal Forum (NPF) is only two weeks away! This year’s event is March 16-19 at the Gaylord National Hotel and Conference Center near Washington, DC. Can you think of a better way to celebrate St. Patrick’s Day than hanging out with a few thousand other postal wonks? The […] + Read More
