Direct Marketing Trends Blog Category Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More
Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More
Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More
Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More
Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More
How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More
Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More
IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More
