Direct Marketing Trends Blog Category Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More 3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More 2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More 2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More
Inspiration and Insight at &THEN and the Strategic Summit info Posted October 13, 2015 by Debora Haskel in Direct Marketing Trends The Direct Marketing Association (DMA) launched its revamped annual show, &THEN, at the Boston Convention & Exhibition Center last week. It is always good to spend time with our customers at this event. However, I was able to slip away from the IWCO Direct booth long enough to attend sessions that [...] + Read More
IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More
3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More
Where the Rubber Meets the Road: Millennials Prefer Content Marketing Over Brand Advertising info Posted September 30, 2015 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Being a grownup is hard. Even the mundane things seem unnecessarily difficult. The current struggle in my life is my car needs new tires. So, like a responsible adult, I went and got several quotes. And because I’m no car enthusiast, I asked what each tire professional would recommend for my Jeep, and every single […] + Read More
2015 Supplier Summit: Sunny News Despite Gloomy Weather info Posted September 25, 2015 by Joe Morrison in Announcements, Direct Marketing Trends, Sustainability On Wednesday we held our 15th Annual Supplier Summit at our Chanhassen headquarters. Although the weather wasn’t as nice as we would have liked, the rain and clouds couldn’t overshadow the great news we had to share with more than 85 of our key business partners. We wanted to briefly summarize the key takeaways […] + Read More
Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More
NFC Isn’t Just for Football: Is Near Field Communication a Star or Bust for Direct Mail? info Posted September 18, 2015 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends Fall officially starts in a few days, which means the National Football League regular season is in full swing (Go Colts!). If you asked most Americans what the initials “NFC” stand for, they would tell you “National Football Conference, of course.” However, those of us involved in multi-channel marketing campaigns know it also stands for […] + Read More
2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More
Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More
