Direct Marketing Trends Blog Category Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending info Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […] + Read More The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan info Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […] + Read More Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Advertising Age B-to-B Marketing Fact Pack: 30 Pages of Critical Information on Advertising Spending info Posted December 16, 2015 by Debora Haskel in Direct Marketing Trends Advertising Age recently published their B-to-B Marketing Fact Pack. They describe it as an essential tool to navigate the b-to-b space. I would describe it as 30 pages of critical information on b-to-b advertising spending trends and the 25 marketers who spend the most on b-to-b. They quote a recent study by Forrester Research that […] + Read More
The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan info Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […] + Read More
Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More
Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More
Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More
Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More
Ashu Garg’s ‘5 Keys to Unlocking the Decade of the CMO’ info Posted October 28, 2015 by Debora Haskel in Direct Marketing Trends As you may recall from my recent post, “Inspiration and Insight at &THEN and the Strategic Summit,” the insight came from Ashu Garg, General Partner at Foundation Capital. He proclaimed this the decade of the CMO and offered five keys to success in this decade: All hail king ROI. Hire math men, not […] + Read More
Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More
How Life Unfolds Campaign Shows the Personal Side of Paper info Posted October 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability Many of us remember the joy of receiving a birthday card from grandparents when we were younger. One of my colleagues said her grandmother always sent birthday cards with a half-dollar coin taped to the inside. It was the greatest thrill to feel the heavy envelope and know by the circle imprint what was waiting […] + Read More
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
