Direct Marketing Trends Blog Category Testing Tuesday: The Best Approach to Auditing Your DM Campaign info Posted March 15, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […] + Read More Direct Mail and P2P Lending: A Traditional Channel for an Emerging Industry info Posted March 4, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The concept of peer-to-peer (P2P) lending is elegantly simple. Also known as marketplace lending, alternative lending, social lending and crowdfunding, P2P means lending money to individuals, or “peers,” without going through a traditional financial middleman like a bank or other financial institution. As I mentioned in my recap of the Cloud Lending Summit, P2P […] + Read More Update on Inkjet Technology info Posted March 2, 2016 by Dave Johannes in Announcements, Direct Marketing Trends Next month I will be attending the Inkjet Summit to connect with my peers to discuss the latest inkjet technology software and solutions and how these advances will enrich our clients’ marketing strategies. In the meantime, we have several exciting updates to our color digital platform currently underway. With digital inkjet technology transforming our industry […] + Read More Leap Year Predictions: New Trends for Direct Mail info Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […] + Read More 3 Technical Tricks to Empower Your Email Marketing Campaigns info Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […] + Read More Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform info Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […] + Read More Marketing to Millennials in the Age of Sharing info Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […] + Read More After Further Review: Instant Replay on Our Favorite Super Bowl Commercials info Posted February 10, 2016 by Mike Ertel in Direct Marketing Trends During the past few weeks the only things receiving more hype than the Super Bowl were the political debates and polls attempting to decipher who is likely to win each party’s nomination. With that in mind, we thought it would be fun for a few of my marketing colleagues, Debora Haskel and Mike Dietz, and […] + Read More Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Testing Tuesday: The Best Approach to Auditing Your DM Campaign info Posted March 15, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […] + Read More
Direct Mail and P2P Lending: A Traditional Channel for an Emerging Industry info Posted March 4, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The concept of peer-to-peer (P2P) lending is elegantly simple. Also known as marketplace lending, alternative lending, social lending and crowdfunding, P2P means lending money to individuals, or “peers,” without going through a traditional financial middleman like a bank or other financial institution. As I mentioned in my recap of the Cloud Lending Summit, P2P […] + Read More
Update on Inkjet Technology info Posted March 2, 2016 by Dave Johannes in Announcements, Direct Marketing Trends Next month I will be attending the Inkjet Summit to connect with my peers to discuss the latest inkjet technology software and solutions and how these advances will enrich our clients’ marketing strategies. In the meantime, we have several exciting updates to our color digital platform currently underway. With digital inkjet technology transforming our industry […] + Read More
Leap Year Predictions: New Trends for Direct Mail info Posted February 26, 2016 by Joe Morrison in Direct Marketing Trends Four years ago I was asked to write an article for Leap Year, predicting the four most important trends for direct mail over the following four years. I’m proud to say I was 100% accurate when I predicted multi-channel integration, the increased importance of data, the evolution of digital printing and the need for sophisticated […] + Read More
3 Technical Tricks to Empower Your Email Marketing Campaigns info Posted February 24, 2016 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends I read and process email all day. Keeping my inbox manageable is a daily struggle. I read almost every email – quickly deleting emails I don’t need, filing emails I may need later and responding to emails that need my input. My inbox often dictates my schedule and stomps all over my carefully planned to-do […] + Read More
Alan Sherman Joins IWCO Direct to Help Meet Demand for Marketing Services Platform info Posted February 23, 2016 by Jim Andersen in Announcements, Direct Marketing Trends Less than two years ago we expanded our Marketing Services platform to include strategy development. We knew we could help our clients improve the return on their marketing investment (ROMI) and make direct mail a more effective channel if we had a seat at the strategy table. Demand for our strategic capabilities has been so […] + Read More
Marketing to Millennials in the Age of Sharing info Posted February 17, 2016 by Ashley Leone in Direct Marketing Trends My precious, darling niece Anora turns two years old on Friday. As she enters “the terrible twos,” she has a new favorite catch phrase: “It’s MINE.” As her favorite Auntie, (she says “Ah-knee!”) I gently remind her to share. I have loads of sharing experience. Not only did I grow up with four siblings, but […] + Read More
After Further Review: Instant Replay on Our Favorite Super Bowl Commercials info Posted February 10, 2016 by Mike Ertel in Direct Marketing Trends During the past few weeks the only things receiving more hype than the Super Bowl were the political debates and polls attempting to decipher who is likely to win each party’s nomination. With that in mind, we thought it would be fun for a few of my marketing colleagues, Debora Haskel and Mike Dietz, and […] + Read More
Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
