Direct Marketing Trends Blog Category How I Plan to Embrace the Future of Print with APTech info Posted October 23, 2019 by Steve Myrvold in Direct Marketing Trends When APTech announced it was accepting nominations for its Board of Directors (BOD), I was honored to be nominated. When I was informed that I would be joining the Board (pending ratification by the members at PRINT 19), I started making a list of industry issues I hear about from our employees, clients, and business […] + Read More PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel info Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...] + Read More 2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More “Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization info Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...] + Read More Time for a Marketing Health Check-Up? info Posted July 24, 2019 by Tedd Aurelius in Direct Marketing Trends Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a […] + Read More Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain” info Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...] + Read More Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them info Posted June 5, 2019 by Blake Lewko in Direct Marketing Trends Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […] + Read More How to Leverage Experience-Driven Content Marketing in 2019 info Posted May 29, 2019 by Krista Black in Direct Marketing Trends Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
How I Plan to Embrace the Future of Print with APTech info Posted October 23, 2019 by Steve Myrvold in Direct Marketing Trends When APTech announced it was accepting nominations for its Board of Directors (BOD), I was honored to be nominated. When I was informed that I would be joining the Board (pending ratification by the members at PRINT 19), I started making a list of industry issues I hear about from our employees, clients, and business […] + Read More
PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel info Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...] + Read More
2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More
How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More
“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization info Posted August 7, 2019 by Ashley Luehmann in Direct Marketing Trends At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...] + Read More
Time for a Marketing Health Check-Up? info Posted July 24, 2019 by Tedd Aurelius in Direct Marketing Trends Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a […] + Read More
Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More
APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain” info Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...] + Read More
Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them info Posted June 5, 2019 by Blake Lewko in Direct Marketing Trends Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies […] + Read More
How to Leverage Experience-Driven Content Marketing in 2019 info Posted May 29, 2019 by Krista Black in Direct Marketing Trends Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...] + Read More
