Direct Marketing Trends Blog Category Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More Optimizing Customer Experience with a Customer Journey Leader info Posted November 8, 2019 by Maggie Stack in Direct Marketing Trends We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader … + Read More PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print info Posted November 5, 2019 by Steve Malec in Direct Marketing Trends The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […] + Read More Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI info Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […] + Read More How I Plan to Embrace the Future of Print with APTech info Posted October 23, 2019 by Steve Myrvold in Direct Marketing Trends When APTech announced it was accepting nominations for its Board of Directors (BOD), I was honored to be nominated. When I was informed that I would be joining the Board (pending ratification by the members at PRINT 19), I started making a list of industry issues I hear about from our employees, clients, and business […] + Read More PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel info Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...] + Read More 2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More
The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More
The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More
Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More
Optimizing Customer Experience with a Customer Journey Leader info Posted November 8, 2019 by Maggie Stack in Direct Marketing Trends We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader … + Read More
PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print info Posted November 5, 2019 by Steve Malec in Direct Marketing Trends The first-ever PRINTING United promised to be “bigger,” “better,” and “bolder” than any print industry conference before it—and we think it definitely delivered. Here’s what Color Technical Support Manager Steve Malec thought of the inaugural event […] + Read More
Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI info Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […] + Read More
How I Plan to Embrace the Future of Print with APTech info Posted October 23, 2019 by Steve Myrvold in Direct Marketing Trends When APTech announced it was accepting nominations for its Board of Directors (BOD), I was honored to be nominated. When I was informed that I would be joining the Board (pending ratification by the members at PRINT 19), I started making a list of industry issues I hear about from our employees, clients, and business […] + Read More
PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel info Posted October 11, 2019 by Kurt Ruppel in Direct Mail Marketing, Direct Marketing Trends This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...] + Read More
2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success info Posted October 4, 2019 by Cindy Shatto in Direct Marketing Trends, Omnichannel Marketing Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […] + Read More
