We’re Making Better Happen with Unsurpassed Supply Chain Management

fork lift truck driver in warehouse

The focus on supply chains has been unwavering since the start of the pandemic. However, the challenges are no longer only about meeting demand. Today, with signs pointing toward a slowdown of the economy, demand is tightening, and the role of supply chains is changing to become more strategic than ever before. Invariably, an estimated […]

Effective Marketing Is a Balance

Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]

Household Diary Study Results Show Direct Mail Works!

Woman collecting mail from mailbox

I must confess—I am one of those “Mail Geeks” you see on LinkedIn, proclaiming the glories of advertising with direct mail every chance I get! So, when my colleague shared the USPS Household Diary Study (HDS) 2021 Annual Report with me, I began to read it with the same enthusiasm most have for the latest […]

Implement Hyper-Personalization Messaging in 4 Simple Steps

Senior Fashion Designers Taking Measurements of His Customer in Clothing Design Studio.

What is hyper-personalization? It’s an innovative method companies use to “tune” their marketing communications content to individual customers. This is done by creating targeted experiences through the use of data, analytics, and advanced technology solutions. Why the Old Ways of Personalization Don’t Work When companies take a legacy approach using broadly defined recipient segmentation and […]

Seven Rules to Get the Most from Your Direct Mail Envelope

People looking at letter

I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and […]

New Direct Mail Statistics Highlight the Strong State of Direct Mail

couple smiling at a letter

If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial […]

Understanding Gen Z: The Next Generation of Consumers

Friends smiling for a selfie

In case you’ve missed it, millennials are no longer the new kids on the block. While they are still a generation with massive purchasing power and sway, Gen Z is the newest “unknown” for marketers. Unfortunately, the time for marketers to get a head start on understanding Gen Z and figuring out the wants and […]

Transforming IWCO to Elevate Our Clients’ Marketing Performance

Butterfly going through metamorphosis process

I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]

What’s Hot for Medicare AEP Marketing in 2022

Medicare health insurance document

Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP. Direct […]