Direct Marketing Trends Blog Category The Perpetual Race: Beyond the Information Security Audits info Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […] + Read More Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits info Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […] + Read More The Latest in Lean: What We Learned at the Continuous Improvement Conference info Posted April 20, 2016 by Patrick Sondreal in Direct Marketing Trends Over the past eight years, IWCO Direct has made Lean Manufacturing initiatives a particular focus. While Lean initiatives share common principles, the tools and metrics used to maintain them change as industries evolve. The Continuous Improvement Conference, held this year in Milwaukee, Wisconsin, is one of the strongest sources of information IWCO Direct has […] + Read More Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More Recapping an Exciting and Informative LendIt Conference info Posted April 15, 2016 by Brian Ridenour in Direct Marketing Trends Last week my colleague, Megan Lester, shared insight into our expectations for the LendIt conference leading up to the show. Megan and I just returned from the event earlier this week, and we wanted to recap what was a very fun and informative event. First, we were surprised by the size of LendIt and how […] + Read More An Insider’s View of the 2016 EMA Spring Meeting info Posted April 13, 2016 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates I recently attended the Envelope Manufacturers Association (EMA) Spring Meeting. I came away even more impressed than I already was with how much this organization focuses on the future. As a member of the EMA board of directors, I participated in a strategic long-range planning (SLRP) session to lay out the direction the association […] + Read More We’re Headed to LendIt 2016 – Here’s What We Hope to Find info Posted April 8, 2016 by Megan Lester in Direct Mail Tips, Direct Marketing Trends LendIt 2016 kicks off in San Francisco next week. My colleague Brian Ridenour and I will be attending this lending-centric conference where service providers, investors and lenders meet to learn about trends in online lending. We’ll be pounding the pavement to bring you the biggest news and updates from the lending industry. But first, Brian […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
The Perpetual Race: Beyond the Information Security Audits info Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […] + Read More
Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More
What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More
Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More
Your Direct Marketing Plans Need to be Ready for Changes in Millennial Spending Habits info Posted May 11, 2016 by Ashley Leone in Direct Marketing Trends When every third post on your Facebook feed is a cheery announcement of a friend sporting a shiny new diamond ring, and you’re spending a good portion of your salary on modest cocktail dresses and monogramed towel sets, you know it’s wedding season. For millennials, it’s a season that’s been a little slow to get […] + Read More
The Latest in Lean: What We Learned at the Continuous Improvement Conference info Posted April 20, 2016 by Patrick Sondreal in Direct Marketing Trends Over the past eight years, IWCO Direct has made Lean Manufacturing initiatives a particular focus. While Lean initiatives share common principles, the tools and metrics used to maintain them change as industries evolve. The Continuous Improvement Conference, held this year in Milwaukee, Wisconsin, is one of the strongest sources of information IWCO Direct has […] + Read More
Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More
Recapping an Exciting and Informative LendIt Conference info Posted April 15, 2016 by Brian Ridenour in Direct Marketing Trends Last week my colleague, Megan Lester, shared insight into our expectations for the LendIt conference leading up to the show. Megan and I just returned from the event earlier this week, and we wanted to recap what was a very fun and informative event. First, we were surprised by the size of LendIt and how […] + Read More
An Insider’s View of the 2016 EMA Spring Meeting info Posted April 13, 2016 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates I recently attended the Envelope Manufacturers Association (EMA) Spring Meeting. I came away even more impressed than I already was with how much this organization focuses on the future. As a member of the EMA board of directors, I participated in a strategic long-range planning (SLRP) session to lay out the direction the association […] + Read More
We’re Headed to LendIt 2016 – Here’s What We Hope to Find info Posted April 8, 2016 by Megan Lester in Direct Mail Tips, Direct Marketing Trends LendIt 2016 kicks off in San Francisco next week. My colleague Brian Ridenour and I will be attending this lending-centric conference where service providers, investors and lenders meet to learn about trends in online lending. We’ll be pounding the pavement to bring you the biggest news and updates from the lending industry. But first, Brian […] + Read More
