Direct Marketing Trends Blog Category Getting Ready for the 2016 thINK Conference info Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […] + Read More Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Survey Says: Millennials Stay Engaged with Mail info Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […] + Read More The Most Interesting Thing I Read This Week info Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […] + Read More Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More Millennial Buying Power: What Motivates Them to Respond to Your Mail info Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […] + Read More Millennials and Direct Mail: A Perfect Combination info Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […] + Read More The Perpetual Race: Beyond the Information Security Audits info Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […] + Read More Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
Getting Ready for the 2016 thINK Conference info Posted July 5, 2016 by Dave Johannes in Announcements, Direct Marketing Trends What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners […] + Read More
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Survey Says: Millennials Stay Engaged with Mail info Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […] + Read More
The Most Interesting Thing I Read This Week info Posted June 10, 2016 by Debora Haskel in Direct Marketing Trends I know I’m not the only one who marvels at the number of emails that show up daily. There are always a few newsletters and reports that I save to read later (and never quite get to). However, one report that I read immediately is the latest installment of Deloitte’s series examining the nature and […] + Read More
Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More
Millennial Buying Power: What Motivates Them to Respond to Your Mail info Posted June 3, 2016 by Debora Haskel in Direct Marketing Trends I left you with this teaser last week – 80% of millennials want brands to entertain them, and they find direct mail entertaining. InfoTrends reported this finding in their Strategy for Growth research. They also noted that millennials account for 25% of the population. Forbes reports that by 2020, millennials will make up 50 percent […] + Read More
Millennials and Direct Mail: A Perfect Combination info Posted June 1, 2016 by Ashley Leone in Direct Marketing Trends With the term “digital natives” attached to millennials, it’s easy to understand how the marketing industry has come to believe that we are only interested in content that appears on an LCD screen. What they don’t understand is that with millennials, it is less about technology and more about ease. According to the InfoTrends study, […] + Read More
The Perpetual Race: Beyond the Information Security Audits info Posted May 31, 2016 by Chris Van Houtte in Announcements, Direct Marketing Trends In case you missed some of our blog posts, IWCO Direct’s compliance and security team has been keeping busy. As we announced last year, achieving ISO 27001:2013, PCI DSS v3.1 and HIPAA certification is part of our job. But even knowing that “compliant” is where we aim to be, you might not know the work […] + Read More
Best Practices for Integrating Digital and Physical Marketing Campaigns info Posted May 25, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for my industry in general and my business specifically?” To answer that question you need to understand, in as much […] + Read More
What We Can Learn from the InfoTrends Study on Strategy for Growth info Posted May 24, 2016 by Debora Haskel in Direct Marketing Trends I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. She has keen insights about our industry along with a great sense of humor and boundless energy as […] + Read More
