Direct Marketing Trends Blog Category thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing info Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […] + Read More The Third Wave: How the Technology Revolution Impacts Print info Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […] + Read More How Our HITRUST CSF Certification Strengthens Our Data Security Practices info Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […] + Read More Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More Data and Multichannel Marketing Take Center Stage at PRINT 17 info Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […] + Read More PRINT 17 Was a Dream for Our R&D Team info Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […] + Read More How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty info Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […] + Read More Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More More Thoughts on the 2017 DMA Response Rate Report info Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748Last PageLoad More Articles
thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing info Posted October 17, 2017 by Kurt Ruppel in Direct Marketing Trends thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […] + Read More
The Third Wave: How the Technology Revolution Impacts Print info Posted October 6, 2017 by Debora Haskel in Direct Marketing Trends I come from a long line of avid readers and have always loved books. My love of books and my penchant for free stuff caused me to take notice of an article titled “Catching the ‘Third Wave’” by Dr. Joe Webb, published on WhatTheyThink.com last month. The italics in the second paragraph jumped off my […] + Read More
How Our HITRUST CSF Certification Strengthens Our Data Security Practices info Posted September 28, 2017 by Jim Andersen in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent […] + Read More
Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More
Data and Multichannel Marketing Take Center Stage at PRINT 17 info Posted September 22, 2017 by Kurt Ruppel in Direct Marketing Trends On Wednesday, my colleague, Matt Shanahan, provided an overview of his PRINT 17 experience. During the show, he led an IWCO Direct operations team exploring enhanced technologies that will drive even more efficient and effective direct mail production for our clients. While the ops team was taking a deep dive into technology, I spent […] + Read More
PRINT 17 Was a Dream for Our R&D Team info Posted September 20, 2017 by Matt Shanahan in Direct Marketing Trends Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […] + Read More
How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty info Posted September 15, 2017 by Debora Haskel in Direct Marketing Trends Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re “well cared for, but still considered animals.” Anyone who knows me is aware our dogs […] + Read More
Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More
Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More
More Thoughts on the 2017 DMA Response Rate Report info Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […] + Read More
