Direct Marketing Trends Blog Category Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More More Thoughts on the 2017 DMA Response Rate Report info Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […] + Read More 5 Security Questions to Ask Your Marketing Partners info Posted August 11, 2017 by Chris Van Houtte in Announcements, Direct Marketing Trends One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus […] + Read More Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More Destroying the Myth of the “Lethal Millennial” info Posted August 2, 2017 by Ashley Leone in Direct Marketing Trends My generation has been described as many things. Lazy, entitled, and self-absorbed aren’t exactly new monikers when it comes to describing the millennial generation, so I’m not surprised when I stumble upon articles bad-mouthing me and my peers on how millennials are ruining everything. I’ve come to expect it—anticipate it, even. But one accusation that […] + Read More Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report info Posted July 25, 2017 by Debora Haskel in Direct Marketing Trends The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data to understand the customer you are talking with is imperative. Because if you don’t know […] + Read More Move Aside, Millennials: Generation Z Enters the Market info Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […] + Read More Can Informed Delivery Really Expand the Reach of Marketing Mail? info Posted July 7, 2017 by Kurt Ruppel in Direct Marketing Trends As regular readers of SpeakingDIRECT will know, IWCO Direct is a strong advocate for the enhanced marketing results driven by combining direct mail with other, often digital, channels. A new option available to marketers to link physical mail with online experiences is the Informed Delivery product recently introduced by the U.S. Postal Service (USPS). […] + Read More Why Online Mortgage Marketers are Investing in Direct Mail info Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […] + Read More Pages: First Page1234567891011121314151617181920212223242526272829303132333435363738394041424344454647Last PageLoad More Articles
Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More
Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More
More Thoughts on the 2017 DMA Response Rate Report info Posted August 22, 2017 by Debora Haskel in Direct Marketing Trends History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing efforts and gain new insight into their return on marketing investment (ROMI). As I mentioned […] + Read More
5 Security Questions to Ask Your Marketing Partners info Posted August 11, 2017 by Chris Van Houtte in Announcements, Direct Marketing Trends One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus […] + Read More
Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More
Destroying the Myth of the “Lethal Millennial” info Posted August 2, 2017 by Ashley Leone in Direct Marketing Trends My generation has been described as many things. Lazy, entitled, and self-absorbed aren’t exactly new monikers when it comes to describing the millennial generation, so I’m not surprised when I stumble upon articles bad-mouthing me and my peers on how millennials are ruining everything. I’ve come to expect it—anticipate it, even. But one accusation that […] + Read More
Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report info Posted July 25, 2017 by Debora Haskel in Direct Marketing Trends The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data to understand the customer you are talking with is imperative. Because if you don’t know […] + Read More
Move Aside, Millennials: Generation Z Enters the Market info Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […] + Read More
Can Informed Delivery Really Expand the Reach of Marketing Mail? info Posted July 7, 2017 by Kurt Ruppel in Direct Marketing Trends As regular readers of SpeakingDIRECT will know, IWCO Direct is a strong advocate for the enhanced marketing results driven by combining direct mail with other, often digital, channels. A new option available to marketers to link physical mail with online experiences is the Informed Delivery product recently introduced by the U.S. Postal Service (USPS). […] + Read More
Why Online Mortgage Marketers are Investing in Direct Mail info Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […] + Read More
