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Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z

Posted January 6, 2021 by in Direct Marketing Trends

Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to  […]

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Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic

Posted December 9, 2020 by in Direct Marketing Trends

Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and  […]

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Match Your Holiday Marketing Efforts to the Moment

Posted October 28, 2020 by in Direct Marketing Trends

Every year around Halloween, the Leone family gets together for Spooky Dinner. It all stems from past Halloweens when the Leone children were living at home and ate my mom’s halloweenies (pigs in a blanket) before trick-or-treating. My parents decorate their house and everyone arrives in costumes and brings a Halloween themed dish to share.  […]

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How Verticals Have Adjusted Marketing Approaches to COVID-19

Posted September 30, 2020 by in Direct Marketing Trends

We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19  […]

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ANA Data & Analytics Conference: Expert Advice to Sustain, Grow, & Transform Direct Mail

Posted September 23, 2020 by in Direct Marketing Trends

The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success.

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A Discussion of Direct Marketing Trends with the AMA Southern Connecticut

Posted September 16, 2020 by in Direct Marketing Trends

I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses:

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ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

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Direct Marketing Veteran Ted Grigg Joins IWCO Direct As VP, Marketing StrategyRead More
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