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“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization

Posted August 7, 2019 by in Direct Marketing Trends

At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...]

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Time for a Marketing Health Check-Up?

Posted July 24, 2019 by in Direct Marketing Trends

Going to your doctor to get an annual physical is part of being and staying healthy. We schedule these appointments a year in advance, and if we have been following the doctor’s orders for the previous 365 days, we are rewarded with a clean bill of health (though most of us are also given a  […]

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