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Elements of a Strong IT Business Continuity Plan – IWCO Direct

What to Look for in Your IT Business Continuity Plan

Posted August 28, 2018 by in Data Security, Direct Marketing Trends

IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning  […]

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How Marketers Can Maintain Consumer Trust Amid Data Privacy Concerns – IWCO Direct

Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns?

Posted August 24, 2018 by in Direct Marketing Trends

Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as  […]

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DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing

Posted August 8, 2018 by in Announcements, Direct Marketing Trends

Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than  […]

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Kurt Ruppel Named Vice Chairman of EMA Board of DirectorsRead More
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