We donate because we want to, not because we need to.
Why do we donate? Whether it’s an individual or an organization, we donate because it feels good to give back, not because we need to. Donating is more than a transaction; it’s an engagement and an opportunity to be a part of something bigger. As a result, donors seek a personal relationship with nonprofits. But […]
Making Better Happen for Mortgage Marketers
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]
Before Heading Out for the Summer, is Your Back-to-School Marketing Ready to Rock and Roll?
Does the end of the school year have you singing Alice Cooper’s, “School’s Out for Summer”? Summer and music go hand-in-hand. In fact, in Kid Rock’s song “All Summer Long” he sings, “We couldn’t wait for night to come. To hit that sand and play some rock and roll.” But thanks to the Phineas and […]
Postal Roundup
National Postal Forum is Back After a two-year COVID break and a smaller in-person iteration last year in Phoenix, the National Postal Forum (NPF) was back to its full size and energy level when we gathered in Charlotte, NC at the end of May. There were more than 4,300 attendees and nearly 900 companies exhibiting […]
We’re Making Better Happen with Effective Marketing to Hispanic Audiences
Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]
Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers
When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]
We’re Making Better Happen with Industry Leading Color Management
The world of color is constantly changing and advancing. New technologies and equipment require continuous improvement in education and implementation. During the 8 years that I have been at IWCO, we have seen many, many changes. My colleague realized early on in the process of onboarding our first digital inkjet presses that IWCO was going […]
We’re Making Better Happen℠ with Industry-Leading Postal Optimization and Logistics
Anyone who has read my past blogs knows IWCO has a long history of helping our clients optimize their postage spend. Now it is even more important to mail smarter and make every dollar count! Mailing Smarter As rising postage costs drive marketers to streamline mailing programs and mail more efficiently, our marketing and creative […]
We’re Making Better Happen with Unsurpassed Supply Chain Management
The focus on supply chains has been unwavering since the start of the pandemic. However, the challenges are no longer only about meeting demand. Today, with signs pointing toward a slowdown of the economy, demand is tightening, and the role of supply chains is changing to become more strategic than ever before. Invariably, an estimated […]
Effective Marketing Is a Balance
Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]
