Direct Marketing Trends
Blog Category
The ANA Throws the DMA a Lifeline
The Association of National Advertisers’ (ANA) acquisition of the DMA is the life preserver that CEO Tom Benton worked hard to find.
For the past decade, the DMA has steadily lost membership, money, and relevance in the marketing and …
Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials
Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made …
When Does Personalized Marketing Get Creepy?
Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What …
When It Comes to Data Protection, Companies Must Structure and Control Access
At IWCO Direct, we have a great responsibility to protect our clients’ information assets. In fact, this responsibility is a key driver of everything our security team does, from achieving certifications to ensuring we have the right security policies in …
Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market
I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was …
