Direct Marketing Trends
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Move Aside, Millennials: Generation Z Enters the Market
You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z.
Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We …
Can Informed Delivery Really Expand the Reach of Marketing Mail?
As regular readers of SpeakingDIRECT will know, IWCO Direct is a strong advocate for the enhanced marketing results driven by combining direct mail with other, often digital, channels. A new option available to marketers to link physical mail with …
Why Online Mortgage Marketers are Investing in Direct Mail
The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing …
Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day
Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the …
Tips for Credit Union Marketing Success
When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and …