Direct Marketing Trends
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PRINT 18 Has Everything a Graphic Communications Pro Could Hope For
Did you know that this year marks the 50th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […]
Direct Mail Best Practices: An Update for 2018
While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […]
What to Look for in Your IT Business Continuity Plan
IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning […]
Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns?
Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as […]
DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing
Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than […]
