Direct Marketing Trends
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A Busy Mom’s Advice for Marketing to Mothers of Teenagers
I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]
How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies
Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […]
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend
It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […]
Tactile Marketing is Coming Up Roses
“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […]
Xennials Explained: When is a Millennial Not a Millennial?
The problems millennials have created have been a point of conversation more than once around the Saturday coffee table (a time-honored Leone tradition). My two oldest siblings are staunch believers that millennials ruin just about everything (though, they add, it’s not always their fault). When I point out they are millennials—Pew Research lists millennials […]
