Making Better Happen for Medicare AEP Marketers
The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]
We’re Making Better Happen℠ with Industry-Leading Postal Optimization and Logistics
Anyone who has read my past blogs knows IWCO has a long history of helping our clients optimize their postage spend. Now it is even more important to mail smarter and make every dollar count! Mailing Smarter As rising postage costs drive marketers to streamline mailing programs and mail more efficiently, our marketing and creative […]
What a Better View Assessment Can Do for Your Marketing Program
Marketing is changing and ensuring you are staying ahead of the competition is critical to success. A BETTERView Assessment is a comprehensive deep dive into all facets of your marketing program. It will let you know if you are optimizing your marketing capabilities in order to maximize your Return on Marketing Investment (ROMI). It’s like […]
Making Better Happen Can Be a Simple Thing
Show of hands. Who thinks life is getting simpler? Anyone? No? That’s what I thought…oh wait…you in the back. Extra points for being able to raise your hand while your head is buried in the sand. Now take the complexity of just everyday life and try being a marketing director. You gotta deal with data […]
2022 Holiday Shopping Trends and Predictions
This past Saturday was a rare occurrence at the Peel household – it was a free day of no scheduled activities – Yay! My plans were to clean and organize my house – Boo. My daughters wanted to decorate for the holiday season. What? Before Thanksgiving? So, I compromised a bit…we listened to holiday music as we […]
