Direct Mail Tips Blog Category Direct Mail’s Role in a Customer’s Journey info Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […] + Read More Lift Your Response Rates with Creative Outer Envelope Design info Posted January 6, 2017 by Mike Dietz in Creative, Direct Mail Tips One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail program in shape is another year-after-year goal that never really goes away. This may include developing a new control, […] + Read More Tips for Using Bullet Points Effectively info Posted January 4, 2017 by Ashley Leone in Announcements, Direct Mail Tips My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and on target. Bullet points in writing act the same way. Here are some benefits of bullet points and tips […] + Read More Considerations When Exploring New Color Digital Inkjet Paper Options info Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […] + Read More Keep an Eye Out for These 3 Direct Marketing Trends in 2017 info Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […] + Read More Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More The Power of Lists: How Our List Resources Enhance Our Clients’ Marketing Programs info Posted November 30, 2016 by Wes Sparling in Direct Mail Tips Knowing exactly who to target is a critical element for success in any direct marketing campaign. It can be difficult or impossible to produce effective campaigns and generate desired response without a qualitative understanding of the consumers you’re marketing to. That’s why, for most mid-sized and mature companies, a combination of predictive analytics models based […] + Read More The PRC Approves Market Dominant Postage Rates for 2017 info Posted November 22, 2016 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Regulatory Commission (PRC) has reviewed the postage rate proposal put forward by the U.S. Postal Service in October and has approved postage rates for “market dominant” products―First-Class Mail, Standard (now Marketing) Mail and Periodicals. They also approved postage rates for competitive products (Parcels and International Mail). We are still awaiting the PRC’s decision […] + Read More Using Mail to Conquer Your Competitors info Posted November 16, 2016 by Tom Hexamer in Direct Mail Tips For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in […] + Read More Pages: 1234567891011121314151617181920212223Load More Articles
Direct Mail’s Role in a Customer’s Journey info Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […] + Read More
Lift Your Response Rates with Creative Outer Envelope Design info Posted January 6, 2017 by Mike Dietz in Creative, Direct Mail Tips One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail program in shape is another year-after-year goal that never really goes away. This may include developing a new control, […] + Read More
Tips for Using Bullet Points Effectively info Posted January 4, 2017 by Ashley Leone in Announcements, Direct Mail Tips My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and on target. Bullet points in writing act the same way. Here are some benefits of bullet points and tips […] + Read More
Considerations When Exploring New Color Digital Inkjet Paper Options info Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […] + Read More
Keep an Eye Out for These 3 Direct Marketing Trends in 2017 info Posted December 9, 2016 by Jim Leone in Direct Mail Tips, Direct Marketing Trends It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […] + Read More
Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More
The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More
The Power of Lists: How Our List Resources Enhance Our Clients’ Marketing Programs info Posted November 30, 2016 by Wes Sparling in Direct Mail Tips Knowing exactly who to target is a critical element for success in any direct marketing campaign. It can be difficult or impossible to produce effective campaigns and generate desired response without a qualitative understanding of the consumers you’re marketing to. That’s why, for most mid-sized and mature companies, a combination of predictive analytics models based […] + Read More
The PRC Approves Market Dominant Postage Rates for 2017 info Posted November 22, 2016 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates The Postal Regulatory Commission (PRC) has reviewed the postage rate proposal put forward by the U.S. Postal Service in October and has approved postage rates for “market dominant” products―First-Class Mail, Standard (now Marketing) Mail and Periodicals. They also approved postage rates for competitive products (Parcels and International Mail). We are still awaiting the PRC’s decision […] + Read More
Using Mail to Conquer Your Competitors info Posted November 16, 2016 by Tom Hexamer in Direct Mail Tips For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in […] + Read More
