Direct Mail Tips Blog Category How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More 3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More How Our Product Design Guide Provides Continuing Education for Product Development info Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […] + Read More The Benefits of Using Standard Operating Procedures for Direct Mail Production info Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […] + Read More Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More Increased Response Rates Are in the Cards: Designing Promotional Cards info Posted March 28, 2017 by Mike Dietz in Direct Mail Tips We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […] + Read More The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More Pages: 1234567891011121314151617181920212223Load More Articles
How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More
3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More
How Our Product Design Guide Provides Continuing Education for Product Development info Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […] + Read More
The Benefits of Using Standard Operating Procedures for Direct Mail Production info Posted June 2, 2017 by Diana Hvistendahl, PMP in Direct Mail Tips Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating procedures (SOPs). We have several teams dedicated to creating these SOPs: project teams, our Continuous […] + Read More
Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More
Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More
Increased Response Rates Are in the Cards: Designing Promotional Cards info Posted March 28, 2017 by Mike Dietz in Direct Mail Tips We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […] + Read More
The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More
A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More
Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More
