Direct Mail Tips Blog Category A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning info Posted June 22, 2018 by Brent Doering in Direct Mail Tips, Strategy and Analysis If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […] + Read More A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread info Posted May 23, 2018 by Ashley Leone in Direct Mail Tips You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […] + Read More Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More Toward or Towards—Which Should You Use? Does It Even Matter? info Posted March 7, 2018 by Ashley Leone in Direct Mail Tips One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […] + Read More Pages: 1234567891011121314151617181920212223Load More Articles
A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning info Posted June 22, 2018 by Brent Doering in Direct Mail Tips, Strategy and Analysis If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […] + Read More
A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More
The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread info Posted May 23, 2018 by Ashley Leone in Direct Mail Tips You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […] + Read More
Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More
A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More
How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More
Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different info Posted March 27, 2018 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy). […] + Read More
You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More
Toward or Towards—Which Should You Use? Does It Even Matter? info Posted March 7, 2018 by Ashley Leone in Direct Mail Tips One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […] + Read More
