Direct Mail Tips Blog Category Investing in Innovation on Your Direct Mail Program Makes Good Cents info Posted September 22, 2010 by Tom Wicka in Direct Mail Tips The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […] + Read More The Mighty Envelope is a Must in Hamburg info Posted September 1, 2010 by Mike Ertel in Direct Mail Tips We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new […] + Read More Taking Geographic Direct Mail Distribution from Theory to Practice info Posted August 25, 2010 by Tom Wicka in Direct Mail Tips In theory, it makes perfect sense for a national direct mail campaign to be produced in multiple locations, with each piece produced as close to its final destination as possible. But is the geographic distribution of mail from multiple plants real and do the benefits outweigh the challenges? The entering of mail from more than […] + Read More Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More Tips to Get Your Envelope Opened info Posted March 24, 2010 by Debora Haskel in Direct Mail Tips One of the most common requests we receive is recommendations for how to use the outer envelope to increase open rates. Since households are inundated with mail every day, the outer envelope may make or break your campaign. Here are five proven ways to make your envelope stand out and, more importantly, get opened: Minimize […] + Read More Adding Color to Direct Mail, Without Breaking the Bank info Posted March 17, 2010 by Luke Teboul in Direct Mail Tips Color can be a powerful addition to the effectiveness of direct mail campaigns. It increases brand identity, readership and most importantly, has been proven to increase response rates compared to black-and-white printing. And with the improvements of today’s color digital printing technology, adding a little color to your campaign shouldn’t push your budget into the […] + Read More 5 Ways to Sustainability in Direct Marketing info Posted February 17, 2010 by Mike Ertel in Direct Mail Tips, Sustainability At IWCO Direct, we see the continued success of paper-based direct marketing campaigns. But there is strong resolve and often mandates among marketers to be better stewards of the environment. Reducing paper waste is one of the best ways to achieve this goal. While it’s important to understand trees are a renewable resource, there are […] + Read More Pages: First Page1234567891011121314151617181920212223Load More Articles
Investing in Innovation on Your Direct Mail Program Makes Good Cents info Posted September 22, 2010 by Tom Wicka in Direct Mail Tips The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […] + Read More
The Mighty Envelope is a Must in Hamburg info Posted September 1, 2010 by Mike Ertel in Direct Mail Tips We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new […] + Read More
Taking Geographic Direct Mail Distribution from Theory to Practice info Posted August 25, 2010 by Tom Wicka in Direct Mail Tips In theory, it makes perfect sense for a national direct mail campaign to be produced in multiple locations, with each piece produced as close to its final destination as possible. But is the geographic distribution of mail from multiple plants real and do the benefits outweigh the challenges? The entering of mail from more than […] + Read More
Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More
How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More
Tips to Get Your Envelope Opened info Posted March 24, 2010 by Debora Haskel in Direct Mail Tips One of the most common requests we receive is recommendations for how to use the outer envelope to increase open rates. Since households are inundated with mail every day, the outer envelope may make or break your campaign. Here are five proven ways to make your envelope stand out and, more importantly, get opened: Minimize […] + Read More
Adding Color to Direct Mail, Without Breaking the Bank info Posted March 17, 2010 by Luke Teboul in Direct Mail Tips Color can be a powerful addition to the effectiveness of direct mail campaigns. It increases brand identity, readership and most importantly, has been proven to increase response rates compared to black-and-white printing. And with the improvements of today’s color digital printing technology, adding a little color to your campaign shouldn’t push your budget into the […] + Read More
5 Ways to Sustainability in Direct Marketing info Posted February 17, 2010 by Mike Ertel in Direct Mail Tips, Sustainability At IWCO Direct, we see the continued success of paper-based direct marketing campaigns. But there is strong resolve and often mandates among marketers to be better stewards of the environment. Reducing paper waste is one of the best ways to achieve this goal. While it’s important to understand trees are a renewable resource, there are […] + Read More
