Direct Mail Tips Blog Category Focus on Five Fundamentals For Format Development info Posted February 22, 2012 by Mike Dietz in Direct Mail Tips Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […] + Read More Super Bowl Lessons for Winning Direct Mail info Posted February 15, 2012 by Mike Ertel in Direct Mail Tips According to recent reports, more than 111 million households tuned in to watch Super Bowl XLVI ten days ago. While millions of fans aren’t watching our every move, there are definitely parallels that can be drawn between winning football teams and winning direct mail campaigns: Communication is Key to Efficient Production Football, perhaps more […] + Read More Play Your Cards Right to Increase Direct Mail Response Rates info Posted December 14, 2011 by Mike Dietz in Direct Mail Tips A direct mail campaign’s response rate is one of the key metrics for measuring its success. In previous posts, I’ve discussed how changes to outer envelope design or implementing one or more of the “4 S’s” can make a positive impact on your next direct mail campaign. Another way to increase response rates and have […] + Read More Deliverability is a Key Component of Effective Direct Mail Campaigns info Posted July 27, 2011 by Pat Deck in Direct Mail Tips At IWCO Direct, we work closely with clients to develop strategies to effectively manage drop dates, in-home dates, cycle time and speed to market. All of these tactics at their core have one important concept driving their effectiveness – mail deliverability. So what is deliverability? We define deliverability as the predictability, speed and certainty of […] + Read More Follow the 4 “S’s” for Greater Direct Mail Open Rates info Posted March 16, 2011 by Mike Dietz in Direct Mail Tips Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […] + Read More Manage Your Spend While Investing in Innovation info Posted March 9, 2011 by Tom Wicka in Direct Mail Tips IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […] + Read More Being Aggressive on Digital Color info Posted February 24, 2011 by Jim Andersen in Direct Mail Tips This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […] + Read More Four New Year’s Resolutions for Better Results info Posted November 17, 2010 by Mike Dietz in Direct Mail Tips Can you believe 2011 is almost here? You probably can if you’re finalizing your direct marketing plans for the coming year. Before ringing in the new year, here are a few early New Year’s resolutions you should consider for maximizing your 2011 direct mail campaigns. Get started by thinking about your control/champion packages: 1. Evaluate […] + Read More Five Reasons Why This Was the Best DMA Conference in Five Years info Posted October 20, 2010 by Tom Wicka in Direct Mail Tips Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […] + Read More The DMA Annual Conference Kicks Off Next Week info Posted October 6, 2010 by Debora Haskel in Direct Mail Tips It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […] + Read More Pages: First Page1234567891011121314151617181920212223Last PageLoad More Articles
Focus on Five Fundamentals For Format Development info Posted February 22, 2012 by Mike Dietz in Direct Mail Tips Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […] + Read More
Super Bowl Lessons for Winning Direct Mail info Posted February 15, 2012 by Mike Ertel in Direct Mail Tips According to recent reports, more than 111 million households tuned in to watch Super Bowl XLVI ten days ago. While millions of fans aren’t watching our every move, there are definitely parallels that can be drawn between winning football teams and winning direct mail campaigns: Communication is Key to Efficient Production Football, perhaps more […] + Read More
Play Your Cards Right to Increase Direct Mail Response Rates info Posted December 14, 2011 by Mike Dietz in Direct Mail Tips A direct mail campaign’s response rate is one of the key metrics for measuring its success. In previous posts, I’ve discussed how changes to outer envelope design or implementing one or more of the “4 S’s” can make a positive impact on your next direct mail campaign. Another way to increase response rates and have […] + Read More
Deliverability is a Key Component of Effective Direct Mail Campaigns info Posted July 27, 2011 by Pat Deck in Direct Mail Tips At IWCO Direct, we work closely with clients to develop strategies to effectively manage drop dates, in-home dates, cycle time and speed to market. All of these tactics at their core have one important concept driving their effectiveness – mail deliverability. So what is deliverability? We define deliverability as the predictability, speed and certainty of […] + Read More
Follow the 4 “S’s” for Greater Direct Mail Open Rates info Posted March 16, 2011 by Mike Dietz in Direct Mail Tips Our Creative Services team develops direct mail packages specifically designed to improve open and response rates. We are often tasked with reviewing existing formats to offer suggestions to increase their effectiveness. Our team always leads with the question: “How can we cut through the clutter to stand out in the mailbox?” We’ve condensed some of […] + Read More
Manage Your Spend While Investing in Innovation info Posted March 9, 2011 by Tom Wicka in Direct Mail Tips IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […] + Read More
Being Aggressive on Digital Color info Posted February 24, 2011 by Jim Andersen in Direct Mail Tips This morning we announced that we’ve bolstered our digital color printing capabilities with the installation of a Xerox iGen4™ at our Chanhassen facility. This installation continues the growth of our platform-wide digital print capability and capacity. The iGen4 also provides even greater color consistency than our current iGen3™ digital presses in Chanhassen and Warminster, and […] + Read More
Four New Year’s Resolutions for Better Results info Posted November 17, 2010 by Mike Dietz in Direct Mail Tips Can you believe 2011 is almost here? You probably can if you’re finalizing your direct marketing plans for the coming year. Before ringing in the new year, here are a few early New Year’s resolutions you should consider for maximizing your 2011 direct mail campaigns. Get started by thinking about your control/champion packages: 1. Evaluate […] + Read More
Five Reasons Why This Was the Best DMA Conference in Five Years info Posted October 20, 2010 by Tom Wicka in Direct Mail Tips Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […] + Read More
The DMA Annual Conference Kicks Off Next Week info Posted October 6, 2010 by Debora Haskel in Direct Mail Tips It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights. The DMA has created a spectacular lineup for this year’s […] + Read More
