Direct Mail Tips Blog Category Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More Execution Essential for Successful Loyalty Programs info Posted December 5, 2012 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends IWCO Direct has been working with customers on loyalty programs for a long time, so I admit I may be more aware than many consumers about some basic loyalty program practices. Last Monday I received two envelopes from a credit card company with whom I have both a MasterCard and a Visa account. Both were […] + Read More Direct Mail Drives Retail Sales info Posted November 30, 2012 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The holidays mean many things to many people, but for retailers, it means sales – big, beautiful sales. According to published reports, retailers experienced their best Black Friday weekend on record after hauling in more than $59 billion. Of course, this was followed by our newest holiday creation – Cyber Monday. According to USA Today […] + Read More Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More Consumers Prefer Mail When Receiving Health Insurance Communications info Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […] + Read More Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More 19 Principles of Success from the Father of Direct Marketing info Posted June 13, 2012 by Pat Deck in Direct Mail Tips In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […] + Read More Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More Leap Year Predictions: Four Years, Four Trends for Direct Mail info Posted March 7, 2012 by Joe Morrison in Direct Mail Tips Once every four years February gives us an extra day to ponder how direct mail will evolve. We took advantage of our extra time last week to consider how the direct mail landscape will leap into the future by Feb. 29, 2016. We predict four trends that we think will shape our industry: 1. Direct […] + Read More Pages: 1234567891011121314151617181920212223Load More Articles
Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More
Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More
Execution Essential for Successful Loyalty Programs info Posted December 5, 2012 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends IWCO Direct has been working with customers on loyalty programs for a long time, so I admit I may be more aware than many consumers about some basic loyalty program practices. Last Monday I received two envelopes from a credit card company with whom I have both a MasterCard and a Visa account. Both were […] + Read More
Direct Mail Drives Retail Sales info Posted November 30, 2012 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The holidays mean many things to many people, but for retailers, it means sales – big, beautiful sales. According to published reports, retailers experienced their best Black Friday weekend on record after hauling in more than $59 billion. Of course, this was followed by our newest holiday creation – Cyber Monday. According to USA Today […] + Read More
Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More
Consumers Prefer Mail When Receiving Health Insurance Communications info Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […] + Read More
Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More
19 Principles of Success from the Father of Direct Marketing info Posted June 13, 2012 by Pat Deck in Direct Mail Tips In case you’ve been too busy to check the calendar, Father’s Day is this Sunday. Hold on; before you rush out to mail a card, be sure to read this post. Last week Mike Dietz described a few best practices for direct mail copy and design. That got me thinking about best practices we […] + Read More
Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More
Leap Year Predictions: Four Years, Four Trends for Direct Mail info Posted March 7, 2012 by Joe Morrison in Direct Mail Tips Once every four years February gives us an extra day to ponder how direct mail will evolve. We took advantage of our extra time last week to consider how the direct mail landscape will leap into the future by Feb. 29, 2016. We predict four trends that we think will shape our industry: 1. Direct […] + Read More
