Direct Mail Tips Blog Category Want People to Remember Your Marketing Offer? Use Print info Posted December 18, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the featured brand or product? Increasing evidence is showing that if you want people […] + Read More The Secrets Behind Compelling Direct Mail Copy info Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […] + Read More The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design info Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […] + Read More Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More 5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More With Direct Mail Design, It’s Only Creative If It Works info Posted October 11, 2013 by Mike Dietz in Direct Mail Tips There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […] + Read More Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More Physical Requirements for Self-Mailers info Posted September 12, 2013 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates Yesterday Mike Dietz showcased some popular self-mailer formats and key concepts to consider when creating your designs. But there’s another critical component to self-mailers – USPS regulations regarding the placement of tabs or glue to close them. Improperly sealed self-mailers can result in the mailpiece being damaged or destroyed during processing. In addition, self-mailers […] + Read More [VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design info Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More Pages: First Page1234567891011121314151617181920212223Last PageLoad More Articles
Want People to Remember Your Marketing Offer? Use Print info Posted December 18, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends One of the biggest challenges for any marketing professional is getting people to remember their brand and their offer. How many times have you, or someone you know, described a TV commercial in great detail only to be unable to recall the featured brand or product? Increasing evidence is showing that if you want people […] + Read More
The Secrets Behind Compelling Direct Mail Copy info Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […] + Read More
The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design info Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […] + Read More
Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More
5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More
With Direct Mail Design, It’s Only Creative If It Works info Posted October 11, 2013 by Mike Dietz in Direct Mail Tips There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […] + Read More
Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More
Physical Requirements for Self-Mailers info Posted September 12, 2013 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates Yesterday Mike Dietz showcased some popular self-mailer formats and key concepts to consider when creating your designs. But there’s another critical component to self-mailers – USPS regulations regarding the placement of tabs or glue to close them. Improperly sealed self-mailers can result in the mailpiece being damaged or destroyed during processing. In addition, self-mailers […] + Read More
[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design info Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
