Direct Mail Tips Blog Category Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct info Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […] + Read More A Direct Mail Strategy to Engage the Senses info Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […] + Read More Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More Increase Response Rates with These 5 Design Tips for Variable Data & Content info Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […] + Read More 8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine info Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...] + Read More In Full Bloom: A Fresh Look at the Impact of Color on Direct Mail Response info Posted April 29, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Even though it snowed here in Chanhassen just a week ago, I’m starting to see some patches of green on my drive home. After a long winter and muddy spring, it’s a huge relief to know that some color variety is coming our way. It’s the same with mail. In a sea of white paper […] + Read More How to Avoid Taxing Your Direct Mail Budget info Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […] + Read More 2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600% info Posted April 14, 2015 by Debora Haskel in Announcements, Direct Mail Tips, Direct Marketing Trends New Response Rate data available! Check out our most recent article. Data on current direct mail response rates is one of the most popular topics on our blog, and for good reason, as companies look to get the most out of their marketing dollar. We’re happy to report the Direct Marketing Association recently made its […] + Read More Pages: 1234567891011121314151617181920212223Load More Articles
Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct info Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […] + Read More
A Direct Mail Strategy to Engage the Senses info Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […] + Read More
Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More
Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More
Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More
Increase Response Rates with These 5 Design Tips for Variable Data & Content info Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […] + Read More
8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine info Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...] + Read More
In Full Bloom: A Fresh Look at the Impact of Color on Direct Mail Response info Posted April 29, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Even though it snowed here in Chanhassen just a week ago, I’m starting to see some patches of green on my drive home. After a long winter and muddy spring, it’s a huge relief to know that some color variety is coming our way. It’s the same with mail. In a sea of white paper […] + Read More
How to Avoid Taxing Your Direct Mail Budget info Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […] + Read More
2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600% info Posted April 14, 2015 by Debora Haskel in Announcements, Direct Mail Tips, Direct Marketing Trends New Response Rate data available! Check out our most recent article. Data on current direct mail response rates is one of the most popular topics on our blog, and for good reason, as companies look to get the most out of their marketing dollar. We’re happy to report the Direct Marketing Association recently made its […] + Read More
