Direct Mail Tips Blog Category Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail info Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […] + Read More Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More Three Ways to Improve Your Writing in 2016 info Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […] + Read More Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan info Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […] + Read More The Logistics that Make Holiday Mail Hit the Mailbox on Schedule info Posted December 9, 2015 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s […] + Read More Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More Evolution of Inkjet Paper for Direct Mail and Marketing info Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing... + Read More Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More Pages: First Page1234567891011121314151617181920212223Last PageLoad More Articles
Valentine’s Day: Establishing a Relationship and Building Loyalty with Direct Mail info Posted February 12, 2016 by Tom Hexamer in Direct Mail Tips This Sunday is Valentine’s Day and I am pretty sure my wife would argue that I am the last person who should comment on anything related to romance. After all, I proposed to her to on Valentine’s Day in 1996, and it will probably come as no surprise that that has been the high point […] + Read More
Testing Tuesday: The Road to Multi-Channel Attribution info Posted February 9, 2016 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends Last week Jim Leone described the current state of the industry when it comes to using data to drive dynamic content for direct mail campaigns. He mentioned it’s an on-going process that continues to get better, but we haven’t reached our final destination. In much the same way, when it comes to multi-channel attribution and […] + Read More
Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More
Three Ways to Improve Your Writing in 2016 info Posted January 15, 2016 by Ashley Leone in Announcements, Direct Mail Tips January 1 means two things for me: a new calendar and new goals. I take my new year’s resolutions very seriously because I’m all about self-improvement. Writing isn’t immune to my resolution tyranny. Research shows the best way to have successful resolutions (that’s right; I research how to improve my self-improvement goals) is to have […] + Read More
Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More
The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan info Posted December 11, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […] + Read More
The Logistics that Make Holiday Mail Hit the Mailbox on Schedule info Posted December 9, 2015 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates While postal logistics is always a key consideration for direct mail, it becomes particularly important during this time of year. The Postal Service expects to deliver about 15.5 billion cards, letters, flats and packages during the 2015 holiday season. In addition, it’s projecting about 600 million packages will be delivered between Thanksgiving and New Year’s […] + Read More
Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More
Evolution of Inkjet Paper for Direct Mail and Marketing info Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing... + Read More
Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More
