Direct Mail Tips
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How Our Product Design Guide Provides Continuing Education for Product Development
Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is …
The Benefits of Using Standard Operating Procedures for Direct Mail Production
Most people don’t think about all the moving parts involved with direct mail production. IWCO Direct’s ability to flawlessly print and mail our clients’ campaigns results from a combined effort from all our employees to create and follow standard operating …
Tips for Credit Union Marketing Success
When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and …
Test It, You Might Like It: The Importance of Testing Direct Mail Formats
Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and …
Increased Response Rates Are in the Cards: Designing Promotional Cards
We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The …