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Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery

Posted July 29, 2020 by in Direct Mail Tips, Postal Issues Updates

In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an  […]

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Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9

Posted July 22, 2020 by in Direct Mail Tips, Strategy and Analysis

We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years  […]

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An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6

Posted July 17, 2020 by in Direct Mail Tips, Strategy and Analysis

Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for  Target Marketing a few years ago. Let’s move on to questions four through six. All  […]

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Stressed woman deciding what to wear

Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions

Posted June 12, 2019 by in Direct Mail Tips

A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...]

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3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Posted February 15, 2019 by in Creative, Direct Mail Tips

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal  […]

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