Direct Mail Tips
Blog Category
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates
The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct …
Five Tips for Effective Marketing to Baby Boomers
Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my …
Tips for Using Contractions in Marketing Copy and Professional Writing
In high school, I had a teacher who would dock your paper half a percentage point for every contraction she found. Using “didn’t” instead of “did not” or “you’re” instead of “you are” was all but offensive to her. On …
How to Structure Your Medicare Marketing for the AEP and Beyond
Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment …
How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns
Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail …