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Establishing a Marketing Copy Proofing Process – IWCO Direct

The Importance of Establishing a Marketing Copy Proofreading Process

Posted July 6, 2018 by in Direct Mail Tips

Establishing a strong proofreading process is crucial, no matter what business you’re in. Clear, consistent communication is vital to establishing brand trust, effectively marketing your product, and protecting your business. For marketing copy in particular, it’s important for your organization to establish a process to ensure proofreading is taken seriously and done properly. Here are  […]

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Direct Mai Testing IWCO Direct

A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning

Posted June 22, 2018 by in Direct Mail Tips, Strategy and Analysis

If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with  […]

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