Growing the Mail Channel
Using new USPS growth incentives to grow your mail channel Fall typically means marketers are busy with budget and strategic planning for the coming year. And the new 2024 growth incentives from the U.S. Postal Service (USPS) provide a great opportunity to take a hard and strategic look at 2024 mailing plans. Marketers can use […]
Connecting with Hispanic and Latinx audiences through effective campaigns
Hispanic Heritage Month ends on October 15. While this month serves as an opportunity to recognize and celebrate Hispanic and Latinx culture, marketers can adopt best practices to ensure they are effectively reaching this impactful audience any time of the year. Balance cultural trends with personal preferences Hispanic culture is not a monolith. With approximately 63 […]
IWCO Shows Clients How to Mail Smarter
IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event […]
Making Better Happen for Mortgage Marketers
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]
Analysis and Scientific Testing Drive Successful Direct Mail Strategy
Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]
We’re Making Better Happen with Industry Leading Color Management
The world of color is constantly changing and advancing. New technologies and equipment require continuous improvement in education and implementation. During the 8 years that I have been at IWCO, we have seen many, many changes. My colleague realized early on in the process of onboarding our first digital inkjet presses that IWCO was going […]
We’re Making Better Happen With Compelling Creative And Copy
Let’s have a contest. The theme is “What do you hate more than direct mail?” Talk among yourselves. Okay, to be fair, maybe that’s too glib. Low hanging fruit and all that. But it’s no surprise to those of us in the direct mail business that direct mail probably has a higher bar to clear […]
We’re Making Better Happen by Accelerating the Speed from Data to Delivery
At IWCO, we are energized by our refreshed brand that encompasses a new name, new logo, new website, and enhanced Marketing and Creative Services. But for me, as the Chief Production Officer, the element of our rebrand that excites me the most is our enhanced manufacturing platform built around digital presses that drive hyper-personalization and […]
Seven Rules to Get the Most from Your Direct Mail Envelope
I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and […]
Leveraging Our Purchasing Power to Navigate a Tight Paper Market
It’s no secret marketers have been feeling the squeeze of a tight paper supply. The size of the North America pulp and paper market was $64.32 billion in 2021, with the U.S representing $59.54 billion of the total, as reported in Fortune Business Insights, April 2022 Market Research Report. North American production capacity of uncoated freesheet paper […]
