Direct Mail Production
Blog Category
APTech Sponsored Amplify Show Coming to Minneapolis
During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board member of the Association for Print Technology (APTech), and VP of Operations at IWCO Direct, I feel it is important to share information on the new technology, latest trends, and events in the print industry with our valued clients.
Where is the Paper Market Headed in 2022?
In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change […]
Accelerating the Speed from Data to Delivery
Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in […]
