Direct Mail Marketing Blog Category How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More With the Latest in Color Digital Printing, Your Imagination is the Limit info Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […] + Read More Considerations When Exploring New Color Digital Inkjet Paper Options info Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […] + Read More Pages: First Page123Load More Articles
How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More
After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More
With the Latest in Color Digital Printing, Your Imagination is the Limit info Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […] + Read More
Considerations When Exploring New Color Digital Inkjet Paper Options info Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […] + Read More
