Direct Mail Marketing Blog Category How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More Mintel Showcases Innovative 2018 Direct Mail Campaigns info Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […] + Read More How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More With the Latest in Color Digital Printing, Your Imagination is the Limit info Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […] + Read More Considerations When Exploring New Color Digital Inkjet Paper Options info Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […] + Read More Pages: 123Load More Articles
How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More
Mintel Showcases Innovative 2018 Direct Mail Campaigns info Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […] + Read More
How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More
How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More
After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before info Posted January 24, 2018 by Steve Malec in Direct Mail Marketing, Direct Marketing Trends In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without […] + Read More
With the Latest in Color Digital Printing, Your Imagination is the Limit info Posted March 8, 2017 by Dave Johannes in Creative, Direct Mail Marketing, Direct Marketing Trends In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would […] + Read More
Considerations When Exploring New Color Digital Inkjet Paper Options info Posted December 28, 2016 by Karen Weil in Direct Mail Marketing, Direct Mail Tips, Direct Marketing Trends Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the advancements related to color digital inkjet paper. New Innovations are Improving Inkjet Paper Performance Perhaps the most exciting opportunities […] + Read More
