Maximizing Customer Experience with Generative AI

a data analyst using AI technology on computer

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]

Growing the Mail Channel

Woman grabbing mail from mailbox

Using new USPS growth incentives to grow your mail channel  Fall typically means marketers are busy with budget and strategic planning for the coming year. And the new 2024 growth incentives from the U.S. Postal Service (USPS) provide a great opportunity to take a hard and strategic look at 2024 mailing plans. Marketers can use […]

IWCO Shows Clients How to Mail Smarter

man giving presentation in warehouse

IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event […]

Making Better Happen for Mortgage Marketers

family sitting down smiling

Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]

Making Better Happen for Medicare AEP Marketers

elderly couple looking at mail

The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]

We’re Making Better Happen with Effective Marketing to Hispanic Audiences

family sitting on the couch and laughing

Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]

Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers

Teenage Girl collecting mail from mailbox

When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]

Effective Marketing Is a Balance

Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]

What a Better View Assessment Can Do for Your Marketing Program

Better View Assesment

Marketing is changing and ensuring you are staying ahead of the competition is critical to success. A BETTERView Assessment is a comprehensive deep dive into all facets of your marketing program. It will let you know if you are optimizing your marketing capabilities in order to maximize your Return on Marketing Investment (ROMI). It’s like […]

How to Leverage Your Postage Spend and Drive Best Results with Direct Mail

Couple Returning Home Together

If there’s one thing my colleague Michelle Fuchs and I agree on, it’s that direct mail needs to be part of any successful marketing campaign. As we move into 2023, I want to share a few thoughts on how marketers can best take advantage of direct mail to drive better results for their campaigns, along […]