Direct Mail Marketing
Blog Category
The Benefits and Challenges of Cellular Manufacturing for Direct Mail Production
My posts for SpeakingDIRECT often highlight new technologies IWCO Direct is exploring or capabilities we are adding, but innovation and efficiency aren’t just driven by the equipment we employ. Processes and workflow can be just as important in ensuring IWCO Direct maintains its leadership role.
Why I Actually Like Informed Delivery, And Why You Would Too
My brother, The Oldest And The Wisest of the Leone siblings, was recently telling me about all the preparations he was making to move to Puerto Rico. Since he doesn’t yet have a permanent address and is still keeping his residence in Minnesota, I—The Sibling Who Cares Most About Coupons—asked what he was going to […]
IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team
When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.
2020 G7 Color Management Accomplishments Ensure Client Brand Standards Are Met
While 2020 will go down as one of the most difficult years in recent memory, the IWCO Direct Color Technical Support (CTS) team has continued to find ways to succeed and ensure client brand standards are met. Our team has moved forward with projects that provide the service our clients and partners continue to rely […]
Check Out Our Latest Color Management Projects
IWCO Direct’s Color Technical Support (CTS) team has had an active year continuing to sharpen our color management tools to ensure even better color fidelity for our clients’ printed products. Here are some of the latest projects that have been keeping us busy: New Calibration Method One of our biggest color management achievements this year […]
Direct Mail Advice for Marketers Planning Fall Mailings
On Wednesday, we took a high-level look at concerns about operational changes that are happening at the U.S. Postal Service and have been a prominent part of recent news cycles. Today, we’re offering direct mail advice to marketers on what they need to understand about working with the Postal Service while planning their fall direct […]
How pressSIGN Helps Press Operators Manage Color Requirements
Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […]
The Importance of Color Quality Process Controls
Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls.
Understanding Color Quality Process Controls
As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical …
PRINT 19 Stresses Role of Direct Mail as a Valued Premium Channel
This fall, those of us who value paper-based communications have more than one different industry show to choose from. Today, let's look at PRINT 19, APTech's last annual event under the PRINT name, and what it revealed about the state and future of print communications [...]
