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Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill  […]

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Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of  […]

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How We Use Delta E for Color Management – IWCO Direct

How We Use Delta E2000 to Enhance Color Fidelity

Posted August 7, 2018 by in Creative, Direct Mail Marketing

Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction  […]

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2018 PIA Color Conference

After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before

Posted January 24, 2018 by in Direct Mail Marketing, Direct Marketing Trends

In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without  […]

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IWCO Direct Achieves G7 Colorspace Master Qualification – The Most Stringent Level of G7 ComplianceRead More
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