Maximizing Customer Experience with Generative AI

a data analyst using AI technology on computer

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]

Visit Us At The Disaster Recovery Journal (DRJ) Fall Conference September 10-13, 2023

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This year, IWCO will be attending and hosting booth #601 at the Disaster Recovery Journal Fall Conference, hosted in Phoenix, AZ. The theme for 2023 is “Focus on Resiliency.” The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress.” […]

We’re Making Better Happen with Continuous Improvement and Lean Management

Lean manufacturing and six sigma management icons

At IWCO, Continuous Improvement (CI) means getting a little bit better every day! Last year was a transformative one, and all of our teams have done an amazing job of embracing change and using Lean to “work smarter, not harder.”   As we walk through our facilities, we are excited about our new equipment and […]

Making Cybersecurity a Habit You Practice Every Day

person typing in login information

Last month, I was asked to contribute a blog showcasing October as Cybersecurity Awareness Month. I agreed to write the blog, but I didn’t want it to post in October. Since 2004, October has been Cybersecurity Awareness Month. This works to make individuals aware of the need to protect themselves against threats as technology and […]

Data is at the Heart of Performance Marketing―So is Data Security

woman writing down data in server room

Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices. Our Security Controls Leverage […]

Strong Passwords Are an Important Element in Data Security

Person typing in password

I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […]

Rise in Cybercrime Reinforces Need for Strong Information Security Practices

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2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […]