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Sharing Data with Marketing Partners – IWCO Direct

Three Ways Marketers Can Help Keep Their Data Secure

Posted February 19, 2019 by in Data Security

Personalized offers have become the hallmark of today’s direct marketing campaigns. But creating the highly relevant pieces that are driving response to new heights requires marketers to share customer and prospect data with their marketing partners. Those of us who are responsible for data security need to work together across the marketing supply chain to  […]

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What to Look for in Your IT Business Continuity Plan

Posted August 28, 2018 by in Data Security, Direct Marketing Trends

IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning  […]

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What to Know About Your (and Your Marketing Partner’s) Operations Security

Posted July 20, 2018 by in Data Security, Direct Marketing Trends

We’ve written before about the importance of structuring your security practices to allow only necessary access to necessary people. Today, I’m going to describe what operations security means at IWCO Direct, its importance to our business, and what you should know about your marketing provider’s operations security measures. What Does “Operations Security” Entail? As  […]

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