Creative
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3 Questions to Ask When Designing for Digital Printing
We talk a lot about the benefits of digital printing and how you can maximize your creative direct mail design through its benefits. What we haven’t touched on is a specific concern when designing for digital printing: how to stop yourself from overusing or maxing out on the features that make digital printing great.
What Should Your Outer Envelope Say?
You probably know the expression “the eyes are the window to the soul.” It’s much the same with direct mail: the outer envelope (OE)—with or without a window—gives insight into the inner contents. The OE is a blank slate for your direct mail package, and has the potential to telegraph what someone will find inside. […]
Communicating During the COVID-19 Outbreak
If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.
Avoid These Three Direct Mail Bad Habits in 2020
I’ve built a shiny metaphorical bandwagon, and I’m inviting you all to jump on and help me improve the quality and effectiveness of creative direct mail writing in 2020. At the same time, we’re going to—once and for all, I hope, although I know better—say a final farewell to a few nagging direct mail bad habits.
How to Use Color in Direct Mail to Drive Results
You might have heard through the grapevine that Pantone’s 2020 color of the year is Classic Blue. I see a lot of blue in my job; there are several studies showing blue is America’s favorite color, and approximately one-third of brands use blue in their logos.
Tips for Addressing Holiday Cards in the 21st Century
Is it “The Jones’” or “The Joneses”? How do you refer to families with multiple last names? What about married couples? Live-in family? A lot has changed about how you should address your holiday cards. We’re here to help …
When it Comes to Response, Cookie-Cutter Direct Mail Templates Don’t Cut It
Not too long ago, a new client asked us suggestions to make their programs stronger. They scanned a bunch of mail samples we had on the table and leaned back in their chair, asking, “So, what templates do you suggest?” Our answer? “None.”
Give Your Direct Mail Marketing a Lift with Promotional Cards
You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience …
Five Gruesome Grammar Rules You Can Bury
Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]
Long Copy or Not—That is The Question
It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]
