Creative
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Tips for Addressing Holiday Cards in the 21st Century
Is it “The Jones’” or “The Joneses”? How do you refer to families with multiple last names? What about married couples? Live-in family? A lot has changed about how you should address your holiday cards. We’re here to help …
When it Comes to Response, Cookie-Cutter Direct Mail Templates Don’t Cut It
Not too long ago, a new client asked us suggestions to make their programs stronger. They scanned a bunch of mail samples we had on the table and leaned back in their chair, asking, “So, what templates do you suggest?” Our answer? “None.”
Give Your Direct Mail Marketing a Lift with Promotional Cards
You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience …
Five Gruesome Grammar Rules You Can Bury
Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]
Long Copy or Not—That is The Question
It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]
