Creative
Blog Category
Long Copy or Not—That is The Question
It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]
There’s Nothing Like a Good, Old-Fashioned Whiteboard for Coming Up with Creative Marketing Ideas
Hands down, one of the coolest features in IWCO Direct’s Creative Services offices are our whiteboard walls. When we were redesigning some of our office space a few years ago, the Creative Services team got the opportunity to provide input into what we wanted and what would make the workspace more efficient [...]
Avoid Another Mea Culpa with These Tips for Using Common Latin Phrases
Latin is a dead language. Or dead-ish. Detective Amy Santiago states in an episode of Brooklyn Nine-Nine that “it’s just taking a long nap,” which in a way, seems more accurate. There are many reasons people continue to study Latin, despite the fact that no one really speaks it [...]
What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common
We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […]
Hey! Stop Using So Many Exclamation Points in Your Marketing Copy!
Hey! Exclamation points are used in marketing copy writing a lot! Some might say too much! I agree! Cringeworthy, isn’t it? If readers can tell that too many exclamation points creates poor writing, why don’t we recognize it as writers? Probably because exclamation points can be effective [...]
