Introducing the New IWCO—We’re Making Better Happen℠
As I wrote last summer, I’m very excited to see progress on our continued efforts to transform IWCO into an even better partner for our clients. And that includes today’s announcement: We’re relaunching our brand with a new name (we’re now “IWCO”), logo, identity, website, and brand platform, Making Better HappenSM. But what hasn’t changed […]
A Holiday Wish from IWCO Direct
I know it sounds cliché, but it’s hard to believe how time flies! As I celebrate my first holiday season with my colleagues at IWCO Direct, I can’t help but reflect on all the great people I have met here and the things that are important to remember during the holidays. This year, as we’ve […]
The USPS and IWCO Direct: Delivering Joy This Holiday Season
IWCO Direct is proud to partner with the USPS to make the holidays shine for children in need. Would you or your organization like to join our efforts by adopting a child’s letter to Santa? Keep reading to learn how we support Operation Santa®. The USPS historically has received thousands of letters from children who believe […]
A Thanksgiving Message from IWCO’s CEO
Greetings from IWCO Direct! I hope this post finds you and your families healthy and happy. Thanksgiving is my favorite holiday because it is a national holiday celebrated by everyone in the United States. For me, Thanksgiving brings to mind family traditions, a long weekend to gear up for the holiday season, football games, parades, […]
IWCO Direct Salutes Veterans
November is designated the “Month of Gratitude” by IWCO Direct’s Engagement Committee. The occasion that comes to mind when we speak of gratitude is Thanksgiving. However, I’d ask people not to forget the men and women who served our country throughout our history and continue to serve today. Veterans Day reminds us to be thankful […]
IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”
Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National […]
APTech Sponsored Amplify Show Coming to Minneapolis
During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board […]
IWCO Direct’s Employee Engagement Committees Build Connections and Encourage Teamwork that Leads to Award-Winning Performance
With more than 1,500 employees who work on three campuses plus remote offices, how do you keep your team engaged, dedicated to excellence, and excited to work each day? At IWCO Direct, the answer is our employee engagement committees. Employee Engagement Committees Create Connections in a Pandemic Environment When I rejoined IWCO Direct after more […]
IWCO Direct Wins Gold Mailbox ECHO Award
For the second year in a row, the IWCO Direct Marketing Creative Services team has been honored at the International ECHO Awards sponsored by the Association of National Advertisers (ANA). We are proud that the extraordinary success for our healthcare client has been recognized with the 2022 USPS Gold Mailbox Award. It is further proof […]
Our 53 Year Legacy is Only the Beginning: Our Plans for 2022 and Beyond
Happy Birthday to IWCO! 53 years is no small feat, and after spending just a few weeks here, I can say our legacy is built on the knowledge of the experts who make up our team. As the new CEO of this great company, I’d like to thank all my new colleagues for their warm […]
