A few of my IWCO Direct colleagues and I had the opportunity to attend (virtually and in-person) the Adaptive Spirit 25th annual conference (AS2021) held on April 7 and 8. The event focuses on building business relationships and effective networking practices in the telecommunications industry, while generating a large portion of the operating funds […]
We are excited to share that IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector at the International ECHO Awards yesterday from the Association of National Advertisers (ANA) for our work on a multichannel campaign developed for our clients at Medica.
Near the end of 2019, our parent company, Steel Partners, worked with Skechers to give employees across their businesses special edition walking shoes to commemorate the 50th anniversary of the Apollo 11 moon landing. The shoes feature NASA’s Apollo 11 mission logo and Steel Partners’ Wellness Council worked on the design of the shoes with […]
We are excited to announce a new corporate-wide innovation initiative that is focused on developing new, creative ways of engaging with our clients, our partners, and our internal teams to drive cost and process innovations for both IWCO Direct and our clients. This project will approach innovation from multiple facets, ensuring that the innovations we […]
When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.
The IWCO Direct Continuous Improvement (CI) team has had a busy year engaging in more than 100 projects. We’ve worked with our operations partners to streamline process improvements, reduce waste, and enhance quality through new training and employee engagement initiatives. Projects we’ve tackled this year include: Streamlining Processes Innovation Initiative: Our team is providing project […]
Employee engagement has always been a priority at IWCO Direct, not only because we care about our people but also because engaged employees make us more successful, plain and simple. Prior to Coronavirus (COVID-19), employee engagement was easier. We held town hall style meetings to communicate our purpose and culture. We welcomed new hires […]
In mid-July, IWCO Direct’s parent company, Steel Partners, kicked off TAG to thank all of its employees who have worked and continue to work so diligently during the pandemic. TAG, which stands for “THANKS AND GRATITUDE,” provided a simple way for employees to recognize their coworkers by submitting a “post-it” or email to HR to […]
Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]
As followers of IWCO Direct and this blog know, last week I joined IWCO Direct as CEO. When a company experiences a change in leadership, naturally employees, clients, and business partners are curious about what the change means and how it will impact them. And of course, competitors try to use the news to their […]