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Articles by Wes Sparling

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Marketing Personas

It’s Time for Marketing Personas to Get Real

Posted June 23, 2017 by in Strategy and Analysis

I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and love: creative directors, copywriters, and others who put pen to paper to create campaigns like  […]

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The Power of Lists: How Our List Resources Enhance Our Clients’ Marketing Programs

Posted November 30, 2016 by in Direct Mail Tips

Knowing exactly who to target is a critical element for success in any direct marketing campaign. It can be difficult or impossible to produce effective campaigns and generate desired response without a qualitative understanding of the consumers you’re marketing to. That’s why, for most mid-sized and mature companies, a combination of predictive analytics models based  […]

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