Articles by Tom Wicka
Blog Archive
Manage Your Spend While Investing in Innovation
IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of […]
Size & Scale Have Advantages for Direct Marketers
In today’s marketplace size and scale have become pretty darn important and offer distinct advantages to direct marketers. Today, postal expertise and critical document recovery requirements also drive many of our customers’ decisions when evaluating direct marketing service providers. We’re often asked: How well can you provide a postal and distribution model that optimizes the […]
Five Reasons Why This Was the Best DMA Conference in Five Years
Many of us at IWCO Direct spent most of last week at the DMA Annual Conference in San Francisco. IWCO Direct has been attending this event for numerous years and the overall consensus from our team was this was the best show of the past five years. Here are five reasons why: 1. DMA’s Direction […]
Investing in Innovation on Your Direct Mail Program Makes Good Cents
The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth […]
Taking Geographic Direct Mail Distribution from Theory to Practice
In theory, it makes perfect sense for a national direct mail campaign to be produced in multiple locations, with each piece produced as close to its final destination as possible. But is the geographic distribution of mail from multiple plants real and do the benefits outweigh the challenges? The entering of mail from more than […]
The ROI on Trigger Mail Makes It the New Black
We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program – they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the […]
The Loyalty Expo Magnified the Evolution of Loyalty Programs
Last week we exhibited at Loyalty Expo in Orlando, Florida. Billed as a true “voice of the customer,” the show was well attended and offered a great mix of different industry verticals. Interest in our IWCO Direct platform was high. Since this was the first year we exhibited at Loyalty Expo, we wanted to share […]
Inserts Increase Loyalty Marketing Success
If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of […]
