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Articles by Tom Wicka

Blog Archive


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Manage Your Spend While Investing in Innovation

Posted March 9, 2011 by in Direct Mail Tips

IWCO Direct has a ringside seat when it comes to understanding how the best direct marketers in the industry manage their direct mail spend. The scale and the depth of our platform attracts some of the industry’s top performing direct marketers and allows us to be part of their “Best Practices” execution. The list of  […]

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Size & Scale Have Advantages for Direct Marketers

Posted January 5, 2011 by in Direct Marketing Trends

In today’s marketplace size and scale have become pretty darn important and offer distinct advantages to direct marketers. Today, postal expertise and critical document recovery requirements also drive many of our customers’ decisions when evaluating direct marketing service providers.  We’re often asked: How well can you provide a postal and distribution model that optimizes the  […]

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Investing in Innovation on Your Direct Mail Program Makes Good Cents

Posted September 22, 2010 by in Direct Mail Tips

The changing economics of business has influenced both direct marketers and suppliers to seek new ways to succeed. Reflecting on where to allocate resources, it seems that “cutting costs” is still out pacing “investing in innovation.” Cutting to the muscle by doing things that only yield a lower unit cost will both smother customers’ growth  […]

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The ROI on Trigger Mail Makes It the New Black

Posted July 14, 2010 by in Direct Marketing Trends

We continue to see our most sophisticated customers employ trigger programs to augment their acquisition direct mail programs. The new trigger programs are not replacements for their core acquisition program they are an enhancement to certain market segments that provide outsized response and conversion rates. Why have trigger programs gained such traction over the  […]

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Inserts Increase Loyalty Marketing Success

Posted January 27, 2010 by in Direct Marketing Trends

If you’re familiar with IWCO Direct you’ve probably noticed the emphasis we’ve placed on customer acquisition, customer engagement and customer loyalty during our recent website redesign. We plan to touch on these important topics regularly throughout future Speaking Direct posts. Today we’re talking about customer loyalty. One of the most opened and read pieces of  […]

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IWCO Direct Welcomes Sarah Corrigan as Senior Vice President Human Resources/Environment Health and SafetyLearn More
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