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Articles by Tom Hexamer

Blog Archive


Winning Direct Mail Campaigns – IWCO Direct

The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail

Posted March 20, 2019 by in Strategy and Analysis

So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four  […]

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a guy on a bike floating through the air

Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common

Posted July 25, 2018 by in Strategy and Analysis

You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can  […]

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Customer Acquisition, March Madness, Direct Marketing

Three Ways Direct Mail is Like 2018’s College Basketball Star—And the One Way It’s Totally Different

Posted March 27, 2018 by in Direct Mail Tips, Direct Marketing Trends

I am a lifelong Indiana Hoosiers basketball fan. Much to my dismay, the Hoosiers are in a rebuilding process and did not make this year’s tournament, which allowed me to do the unthinkable: I picked Purdue to win it all in my bracket for the Ridenour Cup (the IWCO Direct sales team’s March Madness trophy).  […]

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Health Insurance Marketing

Direct Mail is Among the Most Effective Media for Health Insurance Marketing

Posted July 11, 2017 by in Strategy and Analysis

For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal lending or installment loans) to the segments they are targeting. The same goes for insurance  […]

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