Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers.
Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […]
So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four […]
Many dread the start of the holiday season. It’s often a busy, stressful time that doesn’t feel like the tidings of comfort and joy that are supposed to come with the season. Personally, Thanksgiving is one of my favorite holidays, despite its timing as the onset of winter and hectic pace of the next six […]
Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common
You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can […]