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Articles by Tom Hexamer

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Winning Direct Mail Campaigns – IWCO Direct

The Final Four Comes to Our Hometown—and We Compare the Winning Legacies of Coach K and Direct Mail

Posted March 20, 2019 by in Strategy and Analysis

So here we are again, everyone’s favorite time of year! It’s time for Cinderella stories, bracket-busting upsets, buzzer beaters, Jim Nance, and Dickie V to come together in one bright and shining moment. March Madness in all its glory. This year is even more special for the folks at IWCO Direct because the Final Four  […]

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Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common

Posted July 25, 2018 by in Strategy and Analysis

You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can  […]

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