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Articles by Ted Grigg

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A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale

Posted May 19, 2021 by in Strategy and Analysis

In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage.

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