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Articles by Steve Malec

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The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

Posted March 15, 2019 by in Direct Mail Marketing

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...]

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2019 PIA Color Conference Recap – IWCO Direct

Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference

Posted January 29, 2019 by in Direct Mail Marketing

With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...]

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a woman is looking through a magnifying glass

How We Use Delta E2000 to Enhance Color Fidelity

Posted August 7, 2018 by in Creative, Direct Mail Marketing

Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction  […]

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