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Articles by Steve Malec

Blog Archive


thINK Ahead Drives Collaboration and Innovation for Production Inkjet

Posted September 27, 2019 by in Direct Mail Marketing

In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions.

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The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

Posted March 15, 2019 by in Direct Mail Marketing

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...]

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2019 PIA Color Conference Recap – IWCO Direct

Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference

Posted January 29, 2019 by in Direct Mail Marketing

With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...]

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a woman is looking through a magnifying glass

How We Use Delta E2000 to Enhance Color Fidelity

Posted August 7, 2018 by in Creative, Direct Mail Marketing

Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction  […]

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Dscoop Unleashing Print 2018

Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives

Posted April 4, 2018 by in Direct Marketing Trends

Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the  […]

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2018 PIA Color Conference

After the 2018 PIA Color Conference, a Unified Color Experience is Closer than Ever Before

Posted January 24, 2018 by in Direct Mail Marketing, Direct Marketing Trends

In direct mail, color consistency is critical—both to producing the mail itself and for the impression it makes on the person who receives it. Mail for a customer campaign is printed using multiple technologies. Recipients expect it to have a consistent appearance; for production, flexibility is key—being able to seamlessly move jobs as needed without  […]

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