Author: Siri Prax

As Director, Marketing & Account Services, Siri utilizes her diverse background in advertising, marketing, and sales leadership to build strong client relationships, manage internal teams, and develop high performing direct marketing programs. Throughout her career she has worked with clients such as 3M, Cargill, Honeywell, Microsoft, and Zillow. She is a graduate of Wells College and holds an MA from the University of St. Mary. Her mantras are to listen with intent, be in the moment, be authentic, and as Yoda says, “Do. Or do not. There is no try."

We’re Making Better Happen with Best-in-Class Client Engagement

team brainstorming in a meeting

At IWCO, our Marketing and Creative Services (MCS) team believes the strength of the relationship between a client organization and their marketing partner is critical. Countless studies have shown that we are not alone in our belief that building strong client relationships is vital to our success and that of our clients. In one of […]

Driving Better Response: Have You Got What It Takes?

Arrows hitting middle of a target

As the year comes to a close and marketers everywhere are working diligently to put a bow on their 2023 strategic plans, how much confidence do you have in your ability to connect with your target market and increase response rates? Some Questions to Ask Yourself Has your team identified the right channel mix for […]

After the Pandemic, Customer Journey Maps Are More Important Than Ever

map with a pin in the middle situated on a keyboard

At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the […]