I have been a Marketer for more than 20 years. I have worked in retail, non-profit, and the entertainment industry, and spent the last 15 years working with some of the biggest brands within agencies. Regardless of the company or the industry vertical, I have learned the most critical element for success is a strong […]
This past week, many members of our team were able to attend the 2021 ANA Masters of Data and Technology Conference. The online sessions were jam-packed with marketing and strategy executives from a wide variety of big-name brands. There was a lot of material to cover, and a lot of great takeaways.
At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the […]