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Articles by Seth Goodman

Blog Archive

The Impact of Direct Mail (and How to Measure It)

Posted March 18, 2015 by in Direct Mail Tips, Direct Marketing Trends

Seth Goodman, our friend with DataLab USA, returns with another guest post. Today he tackles strategies for measuring the effectiveness of direct mail in multi-channel marketing campaigns. At this point, there is no debating the effectiveness of direct mail and its place in an overall marketing strategy. It’s still arguably the most cost effective  […]

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With Big Data Comes Big Opportunity

Posted July 12, 2013 by in Direct Marketing Trends

We’re back with another guest blogger to address an important topic in our industry. Today Seth Goodman, EVP Client Services at DataLab USA, explains how to use “Big Data” and provides insight into the evolving role of data analysts. Seth also explains how to measure its effectiveness in direct mail campaigns. “Big Data.” Most  […]

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