Author: Robin Murphy

Robin is a creative, data-driven executive with more than 20 years of extensive marketing experience in financial services, including the banking, mortgage, and loan sectors. As Vice President Marketing Strategy, she works with our clients to assess, define, and implement new strategies, models, standards, and best practices to provide insightful recommendations that optimize and enhance their marketing campaigns and maximize their business results. Her business mantras include “learn, listen, respect, enthusiasm.” This Boston Red Sox fan enjoys hiking and any activity that gets her outdoors into nature.

Making Better Happen for Mortgage Marketers

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Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]

Analysis and Scientific Testing Drive Successful Direct Mail Strategy

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Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]