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Articles by Patrick Sondreal

Blog Archive


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Making Lean Management a Top-to-Bottom Effort

Posted May 31, 2019 by in Announcements

My colleague Meg Hanaman and I have been speaking a lot lately about the implementation of Steel Business System (SBS) methodology into our Continuous Improvement and Lean manufacturing efforts. As you can imagine with a company of our size, this is a huge undertaking that has already resulted in many process improvements across all departments [...]

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How We’re Streamlining Front-End Processes to Enhance Customer Experience

Posted September 21, 2018 by in Announcements

Followers of SpeakingDIRECT may recall my post from April detailing the changes we were testing and implementing on our front-end workflows. The project focused on where we could improve internally to increase efficiency to help enhance the customer experience. Our goal was to see where we could simplify processes, reduce queues, and enhance quality  […]

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The Account Managers at IWCO Direct

The Account Managers at IWCO Direct Keep Our Processes Flowing

Posted November 21, 2017 by in Announcements

To create and execute major campaigns successfully, it takes several departments and plenty of subject matter experts to get the job done as efficiently and effectively as possible, and to its highest potential. Because we are a full-service direct marketing services provider, we manage marketing campaigns in one efficient, streamlined,  process that would normally require  […]

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Replicating Project Uptime

How We’re Replicating Project Uptime Across Our Platform

Posted October 24, 2017 by in Announcements

We’ve talked in the past about our Continuous Improvement initiatives and their impact on our customer journey. We’re constantly working to get better, and Project Uptime is a process that helps us identify opportunities to increase efficiencies and discover areas where we can improve. Direct marketing is a challenging and constantly changing industry, and  […]

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Client Service Team Demonstrates Postal Expertise through MailPro Certification

Posted September 6, 2017 by in Direct Marketing Trends, Postal Issues Updates

IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs  […]

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Using Continuous Improvement for Leadership

How We Use Continuous Improvement to Build Stronger Leaders

Posted July 28, 2017 by in Announcements

Strong leadership is crucial in every business environment. You can have the best employees, the most efficient processes, and the highest standards—but without strong leadership to give purpose and direction to the tasks, nothing of great importance will be accomplished, and innovation will come to a halt. Continuous Improvement is a great tool to help  […]

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