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Articles by Pat Deck

Blog Archive


Take Time for Veterans Day Before the Hustle and Bustle

Posted November 11, 2014 by in Announcements

The votes are in and the polls are closed, along with another election season (except for a few runoffs and recounts). I’m sure that many are breathing a sigh of relief now that the constant bombardment of endorsement ads has ended, but as grating as they can become, we should be thankful that they are  […]

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Bringing Experience to Customer Experience

Posted August 22, 2014 by in Direct Marketing Trends

At IWCO Direct, we have created a strong focus on service and the customer experience. We strive to provide our clients with the peace of mind to get their beauty sleep—each and every night, no matter how complex the campaign. In today’s environment of personalization and relevance, the successful direct marketer is a master of  […]

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Education and Engagement Lead to a Stronger Customer Experience

Posted April 23, 2014 by in Direct Marketing Trends

We’ve recently shared updates on some of the key ways we’re transforming the customer experience model at IWCO Direct. From streamlining our workflow processes to refining how we approach customer integration and onboarding, we’re committed to delivering a world-class customer experience. We also know that customer education and engagement play a crucial role in achieving  […]

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Three Tips for Successful Customer Onboarding

Posted March 14, 2014 by in Direct Marketing Trends

At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the  […]

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