Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […]
Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls.
As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical …
In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...]