Articles by Mike Ertel Blog Archive The Mighty Envelope is a Must in Hamburg info Posted September 1, 2010 by Mike Ertel in Direct Mail Tips We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new […] + Read More How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More 5 Ways to Sustainability in Direct Marketing info Posted February 17, 2010 by Mike Ertel in Direct Mail Tips, Sustainability At IWCO Direct, we see the continued success of paper-based direct marketing campaigns. But there is strong resolve and often mandates among marketers to be better stewards of the environment. Reducing paper waste is one of the best ways to achieve this goal. While it’s important to understand trees are a renewable resource, there are […] + Read More Pages: First Page1234Load More Articles
The Mighty Envelope is a Must in Hamburg info Posted September 1, 2010 by Mike Ertel in Direct Mail Tips We all know the power of the first impression. Sure, you can’t judge a book by its cover, but a good cover never hurts. And while sometimes taken for granted, the outer envelope may be the most important piece of direct mail creative. This is why IWCO Direct’s creative services team is always developing new […] + Read More
How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More
5 Ways to Sustainability in Direct Marketing info Posted February 17, 2010 by Mike Ertel in Direct Mail Tips, Sustainability At IWCO Direct, we see the continued success of paper-based direct marketing campaigns. But there is strong resolve and often mandates among marketers to be better stewards of the environment. Reducing paper waste is one of the best ways to achieve this goal. While it’s important to understand trees are a renewable resource, there are […] + Read More
