Articles by Mike Ertel Blog Archive And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More 4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More Pages: 1 2 3 4 5 6 7Load More Articles
And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More
What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More
4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More
Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More
What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More
