Articles by Mike Ertel Blog Archive What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More Direct Mail: The Keys to Relevance Amidst ‘Digital Hullaballoo’ info Posted March 13, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends March is a crazy month. As if spring fever and wildly unpredictable weather weren’t enough, the NCAA Men’s Division I Basketball Championship is just around the corner. Yes March Madness is here. Aside from spiking your interest in the excitement of bracket busters and early favorites, you might be wondering how this relates to topics […] + Read More The Legend of Groundhog Day and Three More Myths Surrounding Direct Mail info Posted February 1, 2013 by Mike Ertel in Direct Marketing Trends Super Bowl XLVII isn’t the only big event this weekend. Tomorrow is Groundhog Day, an annual holiday that revolves around the resident groundhog in Punxsutawney, Pennsylvania. Each year, the town (located approximately four to five hours from our Hamburg and Warminster facilities) celebrates with a four-day festival full of shopping, food and a variety […] + Read More Something Old, Something New: The Latest Direct Mail Trends and Predictions info Posted January 16, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With 2012 firmly in the rear view mirror, it’s time to look back at what we’ve learned and then look forward to what lies ahead. Bruce Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier, spoke at the Direct Marketing Club of New York’s (DMCNY) January 10 Luncheon and Annual Outlook event. […] + Read More From the 2012 DMA Conference: First Day Impressions info Posted October 15, 2012 by Mike Ertel in Announcements The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […] + Read More Consumers Prefer Mail When Receiving Health Insurance Communications info Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […] + Read More Super Bowl Lessons for Winning Direct Mail info Posted February 15, 2012 by Mike Ertel in Direct Mail Tips According to recent reports, more than 111 million households tuned in to watch Super Bowl XLVI ten days ago. While millions of fans aren’t watching our every move, there are definitely parallels that can be drawn between winning football teams and winning direct mail campaigns: Communication is Key to Efficient Production Football, perhaps more […] + Read More Don’t Hold Back from Personalizing Your Direct Mail Offer info Posted August 31, 2011 by Mike Ertel in Direct Marketing Trends The upcoming installation of our new Océ continuous digital press has everyone at IWCO Direct excited about the benefits our customers will experience from its enhanced personalization capabilities. Because personalization has been a major topic in the direct mail industry over the past few years, and since nearly all of our customers have personalized components […] + Read More Paper Stock Considerations for Direct Mail info Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […] + Read More Calling All Great Sales Professionals info Posted January 26, 2011 by Mike Ertel in Announcements IWCO Direct’s unique approach to direct mail and digital marketing solutions has made IWCO Direct the go-to name in the industry. Our Total Package Platform offers print, envelope (printing and converting), promotional plastics, personalization, bindery, lettershop, automated marketing services, and an industry-leading postal strategy that drive direct marketing campaigns for some of North America’s most […] + Read More Pages: First Page1234Last PageLoad More Articles
What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More
Direct Mail: The Keys to Relevance Amidst ‘Digital Hullaballoo’ info Posted March 13, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends March is a crazy month. As if spring fever and wildly unpredictable weather weren’t enough, the NCAA Men’s Division I Basketball Championship is just around the corner. Yes March Madness is here. Aside from spiking your interest in the excitement of bracket busters and early favorites, you might be wondering how this relates to topics […] + Read More
The Legend of Groundhog Day and Three More Myths Surrounding Direct Mail info Posted February 1, 2013 by Mike Ertel in Direct Marketing Trends Super Bowl XLVII isn’t the only big event this weekend. Tomorrow is Groundhog Day, an annual holiday that revolves around the resident groundhog in Punxsutawney, Pennsylvania. Each year, the town (located approximately four to five hours from our Hamburg and Warminster facilities) celebrates with a four-day festival full of shopping, food and a variety […] + Read More
Something Old, Something New: The Latest Direct Mail Trends and Predictions info Posted January 16, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With 2012 firmly in the rear view mirror, it’s time to look back at what we’ve learned and then look forward to what lies ahead. Bruce Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier, spoke at the Direct Marketing Club of New York’s (DMCNY) January 10 Luncheon and Annual Outlook event. […] + Read More
From the 2012 DMA Conference: First Day Impressions info Posted October 15, 2012 by Mike Ertel in Announcements The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […] + Read More
Consumers Prefer Mail When Receiving Health Insurance Communications info Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […] + Read More
Super Bowl Lessons for Winning Direct Mail info Posted February 15, 2012 by Mike Ertel in Direct Mail Tips According to recent reports, more than 111 million households tuned in to watch Super Bowl XLVI ten days ago. While millions of fans aren’t watching our every move, there are definitely parallels that can be drawn between winning football teams and winning direct mail campaigns: Communication is Key to Efficient Production Football, perhaps more […] + Read More
Don’t Hold Back from Personalizing Your Direct Mail Offer info Posted August 31, 2011 by Mike Ertel in Direct Marketing Trends The upcoming installation of our new Océ continuous digital press has everyone at IWCO Direct excited about the benefits our customers will experience from its enhanced personalization capabilities. Because personalization has been a major topic in the direct mail industry over the past few years, and since nearly all of our customers have personalized components […] + Read More
Paper Stock Considerations for Direct Mail info Posted June 29, 2011 by Mike Ertel in Direct Marketing Trends When developing a direct mail campaign, choosing the right paper stock is an important decision. It’s no exaggeration to say the right paper choice can make-or-break the campaign. Paper options abound far beyond weight, color or finish. Just like the saying, “There’s an App for That,” there’s a paper stock with nearly any characteristic you […] + Read More
Calling All Great Sales Professionals info Posted January 26, 2011 by Mike Ertel in Announcements IWCO Direct’s unique approach to direct mail and digital marketing solutions has made IWCO Direct the go-to name in the industry. Our Total Package Platform offers print, envelope (printing and converting), promotional plastics, personalization, bindery, lettershop, automated marketing services, and an industry-leading postal strategy that drive direct marketing campaigns for some of North America’s most […] + Read More
