Articles by Mike Ertel Blog Archive Wrapping Up the 2014 DMA Conference: Marketers Want Relevant, Responsible & Real-Time Solutions info Posted October 29, 2014 by Mike Ertel in Announcements, Direct Marketing Trends Wow! It’s hard to believe the 2014 DMA Conference is already wrapping up. It’s been a busy three days of seminars, keynotes and meetings with clients and prospects. The highlight of the conference for me is always the opportunity to spend time with our great customers, learning more about their marketing plans for the coming […] + Read More Leading Direct Marketing with Proprietary Intelligence info Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […] + Read More Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More Pages: 1 2 3 4 5 6 7Load More Articles
Wrapping Up the 2014 DMA Conference: Marketers Want Relevant, Responsible & Real-Time Solutions info Posted October 29, 2014 by Mike Ertel in Announcements, Direct Marketing Trends Wow! It’s hard to believe the 2014 DMA Conference is already wrapping up. It’s been a busy three days of seminars, keynotes and meetings with clients and prospects. The highlight of the conference for me is always the opportunity to spend time with our great customers, learning more about their marketing plans for the coming […] + Read More
Leading Direct Marketing with Proprietary Intelligence info Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […] + Read More
Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More
The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More
Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More
