Articles by Mike Ertel Blog Archive Retail Focus: Holidays In Review and 2015 Planning info Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […] + Read More Wrapping Up the 2014 DMA Conference: Marketers Want Relevant, Responsible & Real-Time Solutions info Posted October 29, 2014 by Mike Ertel in Announcements, Direct Marketing Trends Wow! It’s hard to believe the 2014 DMA Conference is already wrapping up. It’s been a busy three days of seminars, keynotes and meetings with clients and prospects. The highlight of the conference for me is always the opportunity to spend time with our great customers, learning more about their marketing plans for the coming […] + Read More Leading Direct Marketing with Proprietary Intelligence info Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […] + Read More Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More 4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More Pages: First Page1234Last PageLoad More Articles
Retail Focus: Holidays In Review and 2015 Planning info Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […] + Read More
Wrapping Up the 2014 DMA Conference: Marketers Want Relevant, Responsible & Real-Time Solutions info Posted October 29, 2014 by Mike Ertel in Announcements, Direct Marketing Trends Wow! It’s hard to believe the 2014 DMA Conference is already wrapping up. It’s been a busy three days of seminars, keynotes and meetings with clients and prospects. The highlight of the conference for me is always the opportunity to spend time with our great customers, learning more about their marketing plans for the coming […] + Read More
Leading Direct Marketing with Proprietary Intelligence info Posted September 26, 2014 by Mike Ertel in Announcements, Direct Marketing Trends We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have […] + Read More
Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More
The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More
Measuring The ROI of Direct Mail info Posted January 7, 2014 by Mike Ertel in Announcements, Direct Mail Tips, Direct Marketing Trends A recent article on CMO.com listed 15 surprising stats about CMOs. One of the most interesting pieces of information was, “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, and measuring media buying effectiveness.” This was […] + Read More
And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More
What’s New and What Not to Miss at DMA 2013 info Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […] + Read More
4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More
Print Communications Are More Powerful Than Ever info Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […] + Read More
