Articles by Mike Ertel Blog Archive The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More How to Avoid Taxing Your Direct Mail Budget info Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […] + Read More Retail Focus: Holidays In Review and 2015 Planning info Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […] + Read More Pages: 1 2 3 4 5 6 7Load More Articles
The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It info Posted October 16, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting […] + Read More
Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More
Who’s Your Daddy: Marketing to Men with Direct Mail info Posted June 19, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends With Father’s Day rapidly approaching (that’s this Sunday for all you last-second shoppers), this dad would like to talk about something that doesn’t get much attention: marketing to men. Let me explain. Every year it seems like Millennials and moms get all the love from marketers. Of course both are key demographics. We’ve written at […] + Read More
How to Avoid Taxing Your Direct Mail Budget info Posted April 15, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Tax Day tends to get people thinking about their finances and ways to make their money go further. For direct marketers, this thought naturally extends beyond W2s and into their budgets at the office. Today I’d like to offer the latest and greatest ways to avoid taxing your direct mail budget: Focus on package design. […] + Read More
Retail Focus: Holidays In Review and 2015 Planning info Posted January 16, 2015 by Mike Ertel in Direct Marketing Trends From Black Friday to Christmas and everything in between, the past few months have been a whirlwind for the retail industry. Now that the receipts have been tallied and returns have subsided, it’s the perfect time to examine key retail direct marketing trends and how they impact 2015 marketing strategies. One thing’s for sure: consumers […] + Read More
