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Articles by Mike Ertel

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The #1 Opportunity in Your Direct Marketing Strategy and How to Take Advantage of It

Posted October 16, 2015 by in Direct Mail Tips, Direct Marketing Trends

Unfortunately, not every direct marketing strategy or campaign is a success. When things go south, there is usually no shortage of opinions on what the culprit was. But in all my years of experience, the number one reason a direct marketing strategy failed – or at least didn’t reach its full potential – is limiting  […]

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IWCO Direct Achieves G7 Colorspace Master Qualification – The Most Stringent Level of G7 ComplianceRead More
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