2022 Holiday Shopping Trends and Predictions

Couple smiling at phone while in winter clothing

This past Saturday was a rare occurrence at the Peel household – it was a free day of no scheduled activities – Yay! My plans were to clean and organize my house – Boo. My daughters wanted to decorate for the holiday season. What? Before Thanksgiving? So, I compromised a bit…we listened to holiday music as we […]

New Direct Mail Statistics Highlight the Strong State of Direct Mail

couple smiling at a letter

If you read my blogs, you know I enjoy coffee, and, of course, direct mail statistics. So when my colleague, Kurt Ruppel, shared with me The State of Direct Mail Consumer Insights report (released from Mintel Comperemedia in partnership with LOB), I poured myself a large cup of coffee and began to read. WOW! This report is packed with beneficial […]

What’s Hot for Medicare AEP Marketing in 2022

Medicare health insurance document

Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP. Direct […]

2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns

woman holding shopping bag while smiling

If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. […]

ANA Conference Reports on the Effectiveness of Direct Mail

woman putting IWCO mail into mailbox

Since the pandemic I’ve found myself enthusiastically leaving my house…to check my mailbox. I wouldn’t just glance at my mail, but really looked through and read my mail daily. Apparently I’m not the only one who did this. According to the USPS, 41% of consumers said due to the pandemic they were more excited to […]

Adaptive Spirit Event Highlights Accessibility

IWCO team at Adaptive Spirit annual conference

A few of my IWCO Direct colleagues and I had the opportunity to attend (virtually and in-person) the Adaptive Spirit 25th annual conference (AS2021) held on April 7 and 8. The event focuses on building business relationships and effective networking practices in the telecommunications industry, while generating a large portion of the operating funds for the U.S. National […]