Articles by Michelle Peel Blog Archive Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More New FICO 9 Scoring System Equals More Direct Mail Loan Offers info Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […] + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More It’s the Most Wonderful Time of Year…for Retailers! info Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […] + Read More Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More Education Center: What Clients Are Interested in Learning About info Posted August 7, 2013 by Michelle Peel in Announcements At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […] + Read More Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns info Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […] + Read More Pages: First Page123456Last PageLoad More Articles
Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More
New FICO 9 Scoring System Equals More Direct Mail Loan Offers info Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […] + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More
It’s the Most Wonderful Time of Year…for Retailers! info Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […] + Read More
Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More
How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More
Education Center: What Clients Are Interested in Learning About info Posted August 7, 2013 by Michelle Peel in Announcements At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […] + Read More
Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More
Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns info Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […] + Read More
