Articles by Michelle Peel Blog Archive Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More Why Online Mortgage Marketers are Investing in Direct Mail info Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […] + Read More Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More Direct Mail Moves to the Head of the Class for Education Loan Lenders info Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […] + Read More Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More Pages: First Page12345Last PageLoad More Articles
Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More
Why Online Mortgage Marketers are Investing in Direct Mail info Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […] + Read More
Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More
Direct Mail Moves to the Head of the Class for Education Loan Lenders info Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […] + Read More
Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More
Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More
Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More
There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More
The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More
Tips for Connecting Credit Card Direct Mail Offers with Millennials info Posted May 18, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the number of credit card direct mail offers I’ve received lately. No two direct mail packages are alike and I […] + Read More
