Articles by Michelle Peel Blog Archive Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More Mintel Showcases Innovative 2018 Direct Mail Campaigns info Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […] + Read More What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More Wellness Marketing Rules for Back-to-School info Posted August 21, 2018 by Michelle Peel in Strategy and Analysis When most people think of getting students ready to go back to school, shopping is top of mind. Back-to-school season is a great time for retailers. In a recent survey of parents, RetailMeNot found that 96 percent of Americans will go to a brick-and-mortar store for their back-to-school shopping needs. Another study by the National […] + Read More Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More Pages: First Page123456Last PageLoad More Articles
Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More
Mintel Showcases Innovative 2018 Direct Mail Campaigns info Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […] + Read More
What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More
Wellness Marketing Rules for Back-to-School info Posted August 21, 2018 by Michelle Peel in Strategy and Analysis When most people think of getting students ready to go back to school, shopping is top of mind. Back-to-school season is a great time for retailers. In a recent survey of parents, RetailMeNot found that 96 percent of Americans will go to a brick-and-mortar store for their back-to-school shopping needs. Another study by the National […] + Read More
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market info Posted May 18, 2018 by Michelle Peel in Direct Marketing Trends I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […] + Read More
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
A Child’s Guide to Holiday Wellness info Posted December 8, 2017 by Michelle Peel in Direct Marketing Trends The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […] + Read More
Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More
