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Articles by Michelle Peel

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How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies

Posted April 10, 2019 by in Direct Marketing Trends

Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See  […]

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Woman looking at temperature

Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills

Posted February 26, 2019 by in Strategy and Analysis

Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin,  […]

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Marketing Trends for 2019 – IWCO Direct

Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom

Posted January 15, 2019 by in Direct Marketing Trends

When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found  […]

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a family interacting

Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of  […]

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