Articles by Michelle Peel
Blog Archive
The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019
I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]
Ease and Simplicity Earn Top Marks in Student Loan Marketing
It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […]
A Busy Mom’s Advice for Marketing to Mothers of Teenagers
I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]
How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies
Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […]
Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills
Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […]
