Articles by Michelle Peel
Blog Archive
ANA Conference Reports on the Effectiveness of Direct Mail
Since the pandemic I’ve found myself enthusiastically leaving my house…to check my mailbox. I wouldn’t just glance at my mail, but really looked through and read my mail daily. Apparently I’m not the only one who did this. According to the USPS, 41% of consumers said due to the pandemic they were more excited to […]
Adaptive Spirit Event Highlights Accessibility
A few of my IWCO Direct colleagues and I had the opportunity to attend (virtually and in-person) the Adaptive Spirit 25th annual conference (AS2021) held on April 7 and 8. The event focuses on building business relationships and effective networking practices in the telecommunications industry, while generating a large portion of the operating funds […]
Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic
Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and […]
How Verticals Have Adjusted Marketing Approaches to COVID-19
We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19 […]
The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry
The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry.
Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI
With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […]
How MSOs Can Master Their Marketing in the Age of Bundles
With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […]
The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019
I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]
Ease and Simplicity Earn Top Marks in Student Loan Marketing
It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […]
A Busy Mom’s Advice for Marketing to Mothers of Teenagers
I was recently asked, “What are your plans for Mother’s Day?” and had to check my calendar. My oldest, the teenager, has a basketball tournament. The youngest, a pre-teen, has a softball tournament. The tournaments are an hour and a half away from each other. It is going to be another “pick your favorite daughter […]
