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Articles by Michelle Peel

Blog Archive


How Verticals Have Adjusted Marketing Approaches to COVID-19

Posted September 30, 2020 by in Direct Marketing Trends

We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19  […]

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2019 Digital Summit Philadelphia logo

The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

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How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies

Posted April 10, 2019 by in Direct Marketing Trends

Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See  […]

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Woman looking at temperature

Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills

Posted February 26, 2019 by in Strategy and Analysis

Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin,  […]

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Marketing Trends for 2019 – IWCO Direct

Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom

Posted January 15, 2019 by in Direct Marketing Trends

When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found  […]

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