Household Diary Study Results Show Direct Mail Works!
I must confess—I am one of those “Mail Geeks” you see on LinkedIn, proclaiming the glories of advertising with direct mail every chance I get! So, when my colleague shared the USPS Household Diary Study (HDS) 2021 Annual Report with me, I began to read it with the same enthusiasm most have for the latest […]
The USPS and IWCO Direct: Delivering Joy This Holiday Season
IWCO Direct is proud to partner with the USPS to make the holidays shine for children in need. Would you or your organization like to join our efforts by adopting a child’s letter to Santa? Keep reading to learn how we support Operation Santa®. The USPS historically has received thousands of letters from children who believe […]
Summer is When Your Direct Marketing Strategy Should be Heating Up
As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.” […]
IWCO Direct’s Employee Engagement Committees Build Connections and Encourage Teamwork that Leads to Award-Winning Performance
With more than 1,500 employees who work on three campuses plus remote offices, how do you keep your team engaged, dedicated to excellence, and excited to work each day? At IWCO Direct, the answer is our employee engagement committees. Employee Engagement Committees Create Connections in a Pandemic Environment When I rejoined IWCO Direct after more […]
