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Articles by Michelle Fuchs

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Summer is When Your Direct Marketing Strategy Should be Heating Up

Posted July 6, 2022 by in Direct Mail Marketing, Strategy and Analysis

As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.”  […]

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IWCO Direct’s Employee Engagement Committees Build Connections and Encourage Teamwork that Leads to Award-Winning Performance

Posted April 6, 2022 by in Announcements

With more than 1,500 employees who work on three campuses plus remote offices, how do you keep your team engaged, dedicated to excellence, and excited to work each day? At IWCO Direct, the answer is our employee engagement committees. Employee Engagement Committees Create Connections in a Pandemic Environment When I rejoined IWCO Direct after more  […]

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